Playbooks & Tools
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Backlog Tool
Tools January 1, 2024Use this Agile Marketing tool to organize your Product and User Story Backlog.
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Balanced Scorecard Strategy Map
Tools January 1, 2024Use this to communicate strategic objectives, metrics, targets, and initiatives.
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Blog Policy Template
Tools January 1, 2024A policy to absolve your organization from litigation resulting from illegal or inappropriate content.
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Blogging for Business Framework
Tools January 1, 2024Use this modern blogging framework to define the activities required to successfully create, plan, and execute a business blogging plan.
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Brand Assessment Tool
Tools January 1, 2024A self-assessment to evaluate your organization from a Branding perspective.
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Brand Loyalty Dashboard
Tools January 1, 2024Use this tool to define, track, and report on your key brand loyalty metrics.
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Brand Strategy Scorecard
Tools January 1, 2024A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
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Business Case Template
Tools January 1, 2024Use this template for any corporate investment and as a formal management communication document.
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Business Strategy Metrics Dashboard
Tools January 1, 2024Use this template to capture and report on key metrics from your business strategy plan.
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Business Strategy Presentation
Tools January 1, 2024Use this PowerPoint template to feature the highlights from your business strategy plan.
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Buying Process Stage Template
Tools January 1, 2024A template to document "buying stages" for each of your buyer personas.
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Campaign Impression Calculator
Tools January 1, 2024Use this tool to determine your cost per impression across various communications channels.
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Case Analysis Research Report
Tools January 1, 2024Use this template to record case details, observations, insights and interpretation of the analysis.
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Case Study Template
Tools January 1, 2024A case study template to highlight a customer's problem and show how you solved it.
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Code of Conduct Policy Template
Tools January 1, 2024A policy template to outline standards for acceptable staff behavior.
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Communicating Social Value Improves Brand Equity
Tools January 1, 2024A guide to help you increase your brand value by developing a communication plan for your organization's social values.
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Competitive Analysis Tool
Tools January 1, 2024This will help you determine your market position with regard to value, price and market share.
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Competitive PR and Advertising Analysis
Tools January 1, 2024A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.
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Competitive Webinar Tracking Template
Tools January 1, 2024A tool to monitor & compare key metrics of your competitors webinar activities.
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Competitive Website Analysis Tool
Tools January 1, 2024Use our tool to analyze your website and your top 2 competitors based on best practices.
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