Reassessing Purpose as Society’s Expectations for Business Rise | Knowledge Partners | All MKC Content | ANA

Reassessing Purpose as Society’s Expectations for Business Rise

The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.