Worried About Sales? Integrated Comms Is Your Brand’s Best Friend | Knowledge Partners | All MKC Content | ANA

Worried About Sales? Integrated Comms Is Your Brand’s Best Friend

With consumers continually reevaluating all purchase decisions, it's enough to cause sleepless nights for brand managers over the next several months. But the right communications strategy can be the antidote to combat the angst and concern that may plague them.