Quantifying the Value of the In-House Agency
In general, in-house agencies are expected to deliver at least two, if not all three of the most common efficiency goals of the marketing organization — faster, better, cheaper. In this white paper, Blum Consulting quantifies how well in-house agencies (IHA) deliver on these expectations. Key insights include:
- On average, internal agencies take 25 percent less time to deliver the same assets.
- 25 to 44 percent savings when the IHA produces lower complexity assets or campaign deliverables.
- To staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team.
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Source
"Quantifying the Value of the In-House Agency." Blum Consulting, 5/4/22.
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