Money Slides
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A Data Clean Room Workflow
Money Slides May 11, 2023Software company InfoSum illustrates how the processes enabled by a typical data clean room interlock.
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Different Generations' Commitment to Sustainability, by the Numbers
Money Slides May 11, 2023Dentsu shares data from a GWI research study that illuminates the attitudes toward sustainability maintained by baby boomers, generation X, millennials, and generation Z.
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Sources of Carbon Emissions in Ad Impressions
Money Slides May 11, 2023Environmental data provider Scope3 calculates what percentages of the ad-impression ecosystem’s carbon emissions are attributable to ad selection processes, creative distribution, media distribution, and consumers’ devices.
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2022 Estimated U.S. Retail Media Revenues and Visitors by Network
Money Slides May 10, 2023The Boston Consulting Group collects data on approximately how much each major retail media network took in in 2022 and how many visitors each one attracted.
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How CMOs Improve Their Digital Marketing, by the Numbers
Money Slides May 10, 2023In the remarks with which he opened the ANA’s 2023 Advertising Financial Management Conference, ANA CEO Bob Liodice shared data from a survey of CMOs indicating which investments most commonly improved their digital marketing, with investments in data analytics ranking at the top of the list.
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Programmatic Advertising's Carbon Emission Output
Money Slides May 10, 2023Environmental data provider Scope3 calculates the carbon emissions produced by the programmatic advertising executed in five major economies.
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2023 Brand Valuation Ranking
Money Slides May 9, 2023Land O’ Lakes calculates the worth of the 10 most valuable brands in 2023.
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The Data Clean Room Landscape
Money Slides May 9, 2023Software company InfoSum breaks down the data clean room market into purpose-defined categories and identifies which providers populate each one.
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Tracking Inflation: 2022-2023
Money Slides May 9, 2023Marketing data provider Wiland graphs the recent and dramatic fluctuations in the prices of staple goods in the U.S.
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Ad Spend’s Move to Digital, by the Numbers
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Consumers' Preferences for In-Store Versus Online Shopping, by the Numbers
Money Slides April 11, 2023Dentsu shares data breaking down consumers’ preferences for in-store versus online shopping, offering additional granularity as to product categories and different consumer age groups.
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Content Marketing Maturity Model
Money Slides April 11, 2023The agency Knotch and payment-processing platform Square share a content marketing maturity model from Gartner.
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Defining the Tiers of Influencers
Money Slides April 11, 2023KitchenAid broke down the different tiers of influencers, from nano-influencers to celebrities, and identified the role that each can play in a marketing strategy.
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Gen Z's Preference for Social Media Over Other Media, by the Numbers
Money Slides April 11, 2023Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.
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Notable Agency Reviews in 2021 and 2022
Money Slides April 11, 2023R3 provides a list of organizations that put their agencies out for review in 2021 and 2022, specifying, as well, the focus of the review, the winning agency, and the estimated billings.
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States in Which to Find Commercial Production Incentives
Money Slides April 11, 2023Media production company TPC maps out the states that offer incentives for conducting commercial production in their jurisdiction and the percentages of qualified production spending that organizations can expect to receive back.
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The KPIs That Can Guide Your Influencer Marketing Campaigns
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Gen Z’s Favorite Brands, by the Numbers
Money Slides March 29, 2023Insider Intelligence shares the results of a survey ranking generation Z’s 20 favorite brands.
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The Leading Concerns of Generation Z
Money Slides March 29, 2023Insider Intelligence shares survey data detailing the personal concerns that weigh heaviest on the minds of generation Z.
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The Use of D2C by Generation
Money Slides March 29, 2023Insider Intelligence reports on what percentage of each generation has ordered directly from a brand.
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