Money Slides
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Sustainability’s Impact on Market Growth
Money Slides May 16, 2023Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.
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The Analytics Marketers Use to Guide the Creation and Distribution of Creative Assets
Money Slides May 16, 2023Winterberry Group shares the results of a survey revealing the kinds of analytics that marketers capitalize on for the development and distribution of their creative assets and content. The largest share of marketers are leveraging predictive analytics for these purposes, while the adaptive/autonomous analytic capabilities offered by AI remain largely underutilized.
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The Metaverse: A Timeline
Money Slides May 16, 2023Marriott provides a timeline of the technological progress that currently situates us on the cusp of a functional metaverse.
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TikTok’s Audience and its Behavior, by the Numbers
Money Slides May 16, 2023eMarketer and Insider Intelligence highlight data showing the considerable size of the TikTok audience, how it extends beyond teens, and how that audience uses the platform to discover brands and guide shopping.
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Tips for Shooting Video on a Phone
Money Slides May 16, 2023Anywhere Real Estate’s in-house agency shared seven tips for shooting video using a smartphone, covering topics such as which phone settings to use and what equipment to buy.
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What Are Data Clean Rooms and How Do They Work
Money Slides May 16, 2023Reckitt clearly and succinctly defines data clean rooms and explains how they can help marketers reach their audiences as efficiently as possible.
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Why Customers Use Different Shopping Options, by the Numbers
Money Slides May 16, 2023Retail data science firm 84.51° shares the results of consumer research, which reveal the different factors that motivate customers to shop in store or opt for delivery or in-person pickup when making purchases of groceries and household items.
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A Metaverse Glossary
Money Slides May 12, 2023Marketing consultancy R3 provides definitions of terms related to the metaverse, such a “interoperability,” “token-gating,” and “Bored Ape Yacht Club.”
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A Data Clean Room Workflow
Money Slides May 11, 2023Software company InfoSum illustrates how the processes enabled by a typical data clean room interlock.
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Different Generations' Commitment to Sustainability, by the Numbers
Money Slides May 11, 2023Dentsu shares data from a GWI research study that illuminates the attitudes toward sustainability maintained by baby boomers, generation X, millennials, and generation Z.
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Sources of Carbon Emissions in Ad Impressions
Money Slides May 11, 2023Environmental data provider Scope3 calculates what percentages of the ad-impression ecosystem’s carbon emissions are attributable to ad selection processes, creative distribution, media distribution, and consumers’ devices.
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2022 Estimated U.S. Retail Media Revenues and Visitors by Network
Money Slides May 10, 2023The Boston Consulting Group collects data on approximately how much each major retail media network took in in 2022 and how many visitors each one attracted.
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How CMOs Improve Their Digital Marketing, by the Numbers
Money Slides May 10, 2023In the remarks with which he opened the ANA’s 2023 Advertising Financial Management Conference, ANA CEO Bob Liodice shared data from a survey of CMOs indicating which investments most commonly improved their digital marketing, with investments in data analytics ranking at the top of the list.
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Programmatic Advertising's Carbon Emission Output
Money Slides May 10, 2023Environmental data provider Scope3 calculates the carbon emissions produced by the programmatic advertising executed in five major economies.
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2023 Brand Valuation Ranking
Money Slides May 9, 2023Land O’ Lakes calculates the worth of the 10 most valuable brands in 2023.
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The Data Clean Room Landscape
Money Slides May 9, 2023Software company InfoSum breaks down the data clean room market into purpose-defined categories and identifies which providers populate each one.
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Tracking Inflation: 2022-2023
Money Slides May 9, 2023Marketing data provider Wiland graphs the recent and dramatic fluctuations in the prices of staple goods in the U.S.
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Ad Spend’s Move to Digital, by the Numbers
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Consumers' Preferences for In-Store Versus Online Shopping, by the Numbers
Money Slides April 11, 2023Dentsu shares data breaking down consumers’ preferences for in-store versus online shopping, offering additional granularity as to product categories and different consumer age groups.
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Content Marketing Maturity Model
Money Slides April 11, 2023The agency Knotch and payment-processing platform Square share a content marketing maturity model from Gartner.
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