Money Slides
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The Use of D2C by Generation
Money Slides March 29, 2023Insider Intelligence reports on what percentage of each generation has ordered directly from a brand.
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African Americans’ Representation in the Marketing Industry
Money Slides March 27, 2023Data from the ANA and AIMM demonstrate how the representation of African Americans in the marketing industry declines as one moves up the corporate ladder.
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Amazon Projected to Lose Share of the Retail Media Ad Market
Money Slides March 27, 2023Forrester shares data forecasting that Amazon’s share of the retail media ad market will decline by 2024 under pressure from competitors such as Walmart, Kroger, Best Buy, Michaels, Albertsons, and Tesco.
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Attitudes Toward Data Privacy Practices, by the Numbers
Money Slides March 27, 2023R3 offers data illuminating the attitudes toward data privacy practices held by marketers and consumers by age group, revealing the types of data that the latter are most comfortable sharing.
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B2B Marketing Spend: 2022 Expenditures by Channel and a Forecast for 2023
Money Slides March 27, 2023Winterberry Group broke down the B2B sector’s advertising spend by channel in 2022 and offered a projection of what that spending by channel will look like in 2023.
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Charting Two Decades of Proliferation of Streaming Services
Money Slides March 27, 2023AB InBev offers a timeline illustrating when each streaming platform entered the market and how that has resulted, over time, in an explosion of non-linear content options for consumers.
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Email Users Worldwide to Grow at Three Percent per Year
Money Slides March 27, 2023As part of his opening remarks for the 2023 ANA Email Evolution Conference, ANA CEO Bob Liodice cited data from market research firm the Radicati Group that projects that the number of email users worldwide will grow by 3 percent a year through 2026.
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How to Achieve Carbon Neutrality in Ad Production: Each Stakeholder’s Responsibilities
Money Slides March 27, 2023The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.
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Know Your Privacy Regulations: The CCPA Versus the CPRA
Money Slides March 27, 2023Law firm Venable LLC provides a chart that distinguishes the stipulations of two recent laws on consumer data privacy: the influential California Consumer Privacy Act (CCPA) and the even stricter California Privacy Rights Act (CPRA).
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Livestreaming Commerce: What It Is, What It Sells, and Where It’s Being Adopted
Money Slides March 27, 2023R3 offers an introduction to livestreaming commerce and breaks down, by the numbers, what types of products sell best on the channel and in what regions it’s most popular.
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Media Usage Rates in Direct Marketing Campaigns
Money Slides March 27, 2023Findings from the 2022 ANA Response Rate Report reveal which media direct marketers favor most among email, social media, direct mail, paid search, digital display, and SMS.
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Retail Media Networks: Ad Formats’ Shares of Sales, Past and Future
Money Slides March 27, 2023Forrester shares data on the share of ad sales held by different retail media network ad formats (onsite search, offsite, and onsite display), and forecasts how this will evolve in the future as marketers strive to optimize customer experience.
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Retail Media Networks’ Ad Sales: Past and Future
Money Slides March 27, 2023Forrester shares data tracking the past growth in retail media ad sales for both Amazon and its competitors and offers a projection for how they will continue to grow as we approach 2024, with Amazon projected to lose some of its dominance.
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Single-Source Agencies: The Pros and Cons
Money Slides March 27, 2023A single-source agency is a company that manages multiplatform integrated marketing campaigns from start to finish. Blue Chip laid out the advantages and disadvantages of working with such a partner.
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The Basics of Each Social Media Platform: Best Uses, KPIs, and Content Types
Money Slides March 27, 2023Influencer agency Lytehouse offers a chart that illuminates the marketing purpose to which each major social media site should be applied, the ideal KPIs to measure performance on those platforms, and the types of content best suited to each one — be that text, photography, or short-form or long-form video.
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The Cookie Policy of Each Web Browser
Money Slides March 27, 2023Advertising agency Wiland breaks down how each web browser deals with third-party cookies and how Google’s Chrome plans to adjust its approach going forward.
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The Popularity of Ad-Supported Streaming
Money Slides March 27, 2023Roku offers data that demonstrates how Americans are adopting ad-supported streaming services at a faster rate than non-ad subscription-based services.
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Vendors Available to Track Return on Sponsorship Investments
Money Slides March 27, 2023Publicis Sport & Entertainment listed the vendors available to assess the brand exposure achieved through sponsorship investments across channels, providing, in addition, the specific value proposition offered by each one.
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Video Game Industry Revenue Over the Years
Money Slides March 27, 2023The NFL shares data from the 2022 Global Games Market Report that details the revenue generated by the video game industry since 2017, with a projection for the years 2023 to 2025.
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Zero-Party Data Versus First-Party Data
Money Slides March 27, 2023R3 lays out the characteristics that distinguish zero-party data and first-party data.
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