Industry Insights
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3 Ways to Enter the Future of Digital Marketing & Interactivity
Leading Edge May 18, 2022Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the evolving needs of the modern consumer.
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The Role of Digital Out-of-Home Advertising in the Endemic Era
Leading Edge May 18, 2022Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.
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Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI
Leading Edge May 18, 2022As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Leading Edge May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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'What They Said' at the 2022 ANA Content Marketing Conference
Leading Edge May 13, 2022ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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Demystifying 3 Questions About Data Clean Rooms
Leading Edge May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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The Current Consent Model Is Broken — Let’s Give Consumers Something Better
Leading Edge May 6, 2022They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.
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'What They Said' at the ANA Advertising Financial Management Conference
Leading Edge May 5, 2022ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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5 Marketing Leaders on the Future of Marketing
Pulse May 5, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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3 Steps Toward a Powerful Web3 Marketing Strategy
Leading Edge May 4, 2022The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.
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6 Big Takeaways from ANA’s First Content Marketing Conference
Leading Edge May 4, 2022The Association for National Advertisers (ANA) hosted their first-ever national content marketing conference on April 27-29, 2022. Several members of the Knotch team attended, including David Brown, Knotch’s Head of Strategy.
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Email's Essential Role in Successful Marketing
Leading Edge May 4, 2022Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.
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How Your Brand Can Leverage Automation
Leading Edge April 29, 2022Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.
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'What They Said' at the 2022 ANA Brand Masters Conference
Leading Edge April 25, 2022ANA just concluded our 2022 Brand Masters Conference, presented by Twitter. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity
Leading Edge April 25, 2022As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.
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The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns
Leading Edge April 25, 2022These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.
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Defining Measurable Units Can Solve the CTV Identity Crisis
Leading Edge April 15, 2022This year, the TV industry has an opportunity to unlock the identity crisis, writing a new story based on data transparency and proving value for both the buy and sell sides.
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Why B2B Brands Need to Embrace Buyer Intent
Leading Edge April 14, 2022Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.
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Personalization Ideas for Promotion-Addicted DTC Retailers
Leading Edge April 13, 2022New research from Sailthru and Coresight Research indicates that retailers, specifically DTC brands, lean on targeted promotions 20 percent more than other retailers. With wild success using promotion-driven display advertising on sites like Instagram, it’s no surprise that DTC marketers favor the same concept on channels like email and SMS.
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Are You Paying Competitive Rates for Agency Studio Services?
Leading Edge April 12, 2022Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.
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