Industry Insights
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What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Month
Pulse March 4, 2022Many brands use Black History Month as an opportunity to highlight black creators, and celebrate black culture. However, some brands miss the mark by launching campaigns that lack cultural sensitivity, authenticity, and genuine effort and only appear to pander to Black people.
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5 Marketing Leaders on How to Stay Relevant
Pulse March 1, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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The Crohn’s & Colitis Foundation’s New App Meets Crucial Needs
Leading Edge March 1, 2022I was diagnosed with ulcerative colitis, an incurable and often hard to treat chronic inflammatory bowel disease (also known as IBD) when I was 23 years old. This was some decades ago.
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These Women Leaders Talk About the Future of Marketing
Pulse February 25, 2022Staying current and ahead of trends is no easy task. However, it is the job of marketers to not only meet consumer needs and find solutions to pain points, but anticipate them as well. Technology, in its most ideal form, should make people’s lives better, more efficient, and provide ways to bridge gaps, whether it’s helping communities dispel bias or creating more personal ways to connect people together.
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How PR Can Help Marketers Attract and Retain Talent
Leading Edge February 24, 2022Last year, an average of more than 3.95 million workers quit their jobs each month, the highest average on record, according to the U.S. Bureau of Labor Statistics. That’s more than 45 million jobs.
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These Women Leaders Weigh in on How to Foster Inclusivity
Pulse February 23, 2022Gender equality in the workforce still has a ways to go, especially when it involves women in leadership positions — and their job security. According to a McKinsey study, as mentioned in SeeHer and dentsu’s report "The State of Women's Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women,” “women's jobs were 1.8 times more vulnerable during the coronavirus pandemic than men's jobs.”
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How These 3 Brands Are Helping Women & Girls
Pulse February 22, 2022Gender representation in ads is not only important for companies to promote diversity, equality, but to authentically connect with various demographics. If a significant part of the population, such as women and girls, feel they can’t relate to the ads around them, because they don’t see themselves accurately portrayed, then there is something wrong.
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Closing the Technical Gap in Your Marketing Team Without Hiring
Leading Edge February 17, 2022Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.
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Inflation Shouldn’t Deflate Success: How Brands Can Deal with Rising Prices
Pulse February 16, 2022The world is seeing price inflation on a scale that hasn’t been experienced in 40 years. While brands may be tempted to resort to their old playbooks by raising prices, cutting margins, or sacrificing quality, the amount of data and visibility that brands experience now can help manage these difficult times. Nuanced information about markets, consumers, and suppliers allow marketers to choose where and when to change prices or margins, and provide an opportunity to optimize their promotions around the products most affected. The resources below provide insight into how consumers are dealing with inflation, and how brands can positively respond.
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Privacy: It's About the Data!
Ethics Issue Alerts February 16, 2022This ethics update focuses on where data privacy intersects an evolving landscape of shifts in consumer expectations, technology providers’ practices, and regulatory focus. We spotlight the trends in the industry and tools and guidance for developing a data privacy plan.
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5 Effective E-Commerce Marketing Strategies Your Business Should Be Using
Leading Edge February 15, 2022The internet has afforded its users a kind of modern convenience. Customers now turn to online alternatives to make day-to-day transactions. That’s especially true for e-commerce shops whose numbers grow every year.
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The Ad Industry Lost a Legend and the ANA Lost a Friend
Leading Edge February 14, 2022Former ANA Chairman Tony Pace died earlier this week in a snowmobiling accident in Montana.
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The Future of Video Advertising Is Contextual and Automatic
Leading Edge February 14, 20222021 saw a surge in interest in contextual advertising as brands and publishers scrambled to determine how they will target and measure audiences after the imminent death of the third-party cookie on Chrome.
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Diversity Is Crucial to Brand Authenticity
Leading Edge February 11, 2022Flavors like these also represent the increasing diversity across the United States. The 2020 U.S. Census showed that the Diversity Index, which measures "the chance that two people chosen at random will be from different racial or ethnic groups" is higher than ever at 61.1 percent. And for businesses — especially CPG companies — this change in the consumer base no longer makes Diversity, Equity and Inclusion (DE&I) a nice-to-have; it's now become critical to a company's growth — and even its survival. It's no wonder that "Diversity" was named by the Association of National Advertisers as the ANA 2021 Marketing Word of the Year.
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5 Inspiring Quotes on Diversity & Consumer-First Marketing
Pulse February 8, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Addressing Wrongs and Recognizing Excellence in Black History
Pulse February 8, 2022Black History Month as we know it was first conceived in 1969 when Black educators and students proposed the idea at Kent State University. The following year, the event was celebrated at the school in a slightly more elongated form than we know it today, from January 2 to February 28.
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What Is the Best Mode of Agency Remuneration?
Leading Edge February 8, 2022What is the best method for compensating advertising agency partners?
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A Glimpse at the Future of Advertiser/Agency Relationships
Leading Edge February 4, 2022As speed increased, it became good practice to look back as we propelled ourselves forward. As we look in the rear-view mirror of 2021 and developments that shaped advertiser and agency relationships, we can get a glimpse as what’s coming ahead and best prepare ourselves. What were last year’s major drivers that made a significant difference in how advertisers and agencies collaborate with each other?
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CMOs Share Lessons All Marketers Can Take from Super Bowl Advertising
Leading Edge February 4, 2022The Super Bowl and its run-up represent the premier advertising event in our industry. According to Nielsen, 19 of the 20 all-time most-watched single network broadcast spots were an NFL Championship Game.
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Inspiring Agencies Requires Process, Training, and Discipline
Leading Edge February 1, 2022Over the past three years, I’ve conducted over 50 ANA workshops with leading marketers across many categories. This experience has reinforced my belief that it can take years to acquire the skills necessary to manage agencies and decades to learn how to truly inspire them.
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