To Be or Not to Be — Is it Truly Anonymized Data? | Ethics Issue Alerts | Industry Insights | All MKC Content | ANA
Ethics Alert Series

To Be or Not to Be — Is it Truly Anonymized Data?

In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.