Event Recaps
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Nine Sustainable Behaviors
Event Recaps May 25, 2022Sustainable Brands gave advice to consumers and brands looking to become more sustainable.
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Roadmap to Becoming a Sustainable Brand
Event Recaps May 25, 2022Sustainable Brands defined “sustainability” and “sustainable brand” and outlined an approach to becoming sustainable.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Event Recaps May 25, 2022Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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A Contrarian’s Approach to B2B Marketing
Event Recaps May 24, 2022LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Creating Better B2B Buying Experiences
Event Recaps May 24, 2022Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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Data as Hero in a B2B Campaign
Event Recaps May 24, 2022Bloomberg Media and its agency partner Doner outlined the team’s approach to a new, never-before-attempted brand campaign which used rich data insights to inform messaging that aimed to create deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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Finding Your Brand Purpose by Turning Yourself Inside Out
Event Recaps May 24, 2022Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.
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Honing and Measuring Multi-Media Marketing
Event Recaps May 24, 2022Analytic Partners shared numerous observations that shed light on how to understand, optimize, and effectively measure marketing on different channels.
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How Marketing Can Thrive in a Challenging World
Event Recaps May 24, 2022Emily Ketchen, CMO and VP for the Intelligent Devices Group (IDG) at Lenovo, and Casey Jones, founder of BriefLogic, provided unique perspectives on how B2B marketers can thrive in chaos.
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Inside the Currency Jungle — A Measurement Perspective
Event Recaps May 24, 2022In this session, get an update and perspective on media currency discussions in the industry that will prepare marketers for upfront discussions.
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Printing Opportunity: How Lexmark Marketing Made the Leap to Multi-Billion-Dollar Opportunity Driver
Event Recaps May 24, 2022In this session, learn how, in less than a year, Lexmark supercharged its traditional sales-led model by standing up a marketing-led digital Growth Engine powered by a provocative brand narrative.
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The Role of Storytelling in Humanizing Your Brand
Event Recaps May 24, 2022EY discussed how it humanized its brand and grew its consulting business by leveraging strategic partnerships and creative storytelling.
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Toyota's Journey Toward Cultural Authenticity
Event Recaps May 24, 2022In today’s marketing environment, brands have never been under so much pressure to be authentic — to themselves, their product, and most importantly, their consumers. Toyota shared how they took on this challenge, what they did, and ultimately how they performed.
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Understanding the Underserved Hispanic Market for Financial Services
Event Recaps May 24, 2022Claritas discussed what distinguishes the unique Hispanic market from other consumer groups and what role acculturation plays in differentiating consumer behavior among Hispanics. Brands can use these insights to identify their best customers and prospects, deliver more engaging messages to optimize campaigns, and increase ROI.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Event Recaps May 23, 2022Amy Protexter, SVP of marketing for B2B technology company Insight, shared tips on how to create an effective brand awareness campaign.
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#SephoraSquad Influences Strategy: Foundation and Sol de Janeiro
Event Recaps May 19, 2022The Sephora social media and influencer teams gave an overview of the brand’s social media ambassador program, known as the #SephoraSquad.
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TikTok Commerce
Event Recaps May 19, 2022Debra Aho Williamson of Insider Intelligence highlighted some of the data that makes TikTok an intriguing option for driving online sales, new capabilities TikTok has introduced to make the experience more shoppable, and what brands can do to get in on the growing business opportunities now available on this platform.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Event Recaps May 18, 2022SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Conversations About the Inbox
Event Recaps May 18, 2022A panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Event Recaps May 18, 2022Restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
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