Event Recaps
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ASICS on Data and Loyalty
Event Recaps June 21, 2022Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Carl's Jr. and Hardee's Drive Value Through Rewards
Event Recaps June 21, 2022CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Event Recaps June 17, 2022At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Event Recaps June 17, 2022Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Event Recaps June 17, 2022According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.
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Smart Strategy for a Smart Skincare Line
Event Recaps June 17, 2022Skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Event Recaps June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Diageo Helps Shoppers Navigate How Spirits Fit into Emerging Mindful Lifestyles
Event Recaps June 16, 2022Liquor manufacturer Diageo promoted its products as a welcome part of a mindful lifestyle.
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Improving PC Shopping Through In-Store Digital Transformation
Event Recaps June 16, 2022Intel created an in-store experience to show PC shoppers, and especially gamers, how the hardware specs associated with different computer models translated to actual performance.
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Trends in the Data Science Job Market and What Employers Want
Event Recaps June 16, 2022Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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Are You Ready for What's Next?
Event Recaps June 15, 2022Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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Building a Meaningful Measurement Plan
Event Recaps June 15, 2022Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Future Forces
Event Recaps June 15, 2022Faith Popcorn's BrainReserve explored three forces that will impact businesses now and in the future.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Event Recaps June 15, 2022Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI
Event Recaps June 15, 2022Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.
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The Future of Measurement
Event Recaps June 15, 2022Analytic Partners SVP Mike Menkes and managing director of Australia Paul Sinkinson talked through the trends, innovations, and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
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The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Event Recaps June 15, 2022Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
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Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach
Event Recaps June 15, 2022In this presentation, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.
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Driving Diverse Marketing Talent Through HBCU Partnerships
Event Recaps June 14, 2022Abbott and Fayetteville State University discussed how they are working together to inspire the next generation of diverse talent to join the marketing industry by bringing real world marketing challenges to HBCU students in the classroom.
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Moving Toward Hybrid with a Focus on DEI
Event Recaps June 14, 2022Reggie Willis from Ally explored how it is rethinking the way they ensure inclusivity as they move toward a more hybrid workforce.
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