National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility
National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the U.K. and northeast U.S., it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund — National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.
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