Event Recaps
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Experiential at Equinox
Event Recaps November 14, 2019Equinox described its approach to experiential activations and how it is turning them into a revenue-generating component of its partnership team.
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Identifying Engaging Sponsorship Content Without Wasting Budget
Event Recaps November 14, 2019Hookit described its approach to calculating the value of sponsorship content to optimize decision-making.
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The Public Theater Approach to Partnerships
Event Recaps November 14, 2019The Public Theater, one of the nation's first nonprofit theaters, continues the work of its visionary founder Joe Papp as a civic institution engaging with some of the most important ideas and social issues of today through programming that includes one of New York City's most sought-after summer traditions - Free Shakespeare in the Park. In this session, learn about The Public's strategy around bespoke experiences with partners like Adobe and American Express among others.
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2019 ABM Trends Report
Event Recaps November 13, 2019Get a first look at the 2019 ABM Trends Report, which pulls together key things learned and outlines proven methods that can have an immediate impact to your business.
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A Super Bowl Case Study from Pringles
Event Recaps November 13, 2019The first Super Bowl commercial from Pringles aired in February 2018. The creative concept invited snackers to create their own unique flavor combinations by stacking chips. The TV commercial was supported by integrated messaging before and after the big game.
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Digital & Print: Dispelling the Myths - Embracing the Truth
Event Recaps November 13, 2019Marketing channel evaluation and selection has never been easy. It is even more complicated in today’s environment with the plethora of digital options that are now available to go along with traditional advertising and direct marketing vehicles. So what do you choose? Which do you eliminate? It doesn’t have to be an “either – or” choice. Digital and print has proven to be a DYNAMIC DUO for many successful advertisers. American Litho and the U.S. Postal Service team up to show you why combining print and digital makes sense. They will provide a compelling case study of a business that has found great success using this combination.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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Together We Chili’s
Event Recaps November 13, 2019A rebrand helped Chili’s turn around its sales and ignite internal enthusiasm for the restaurant.
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Creating Digital Experiences That Power Personalization and Drive Business
Event Recaps November 12, 2019This presentation focused on how service-based companies with sensitive customer intelligence can identify transformation opportunities, even amid a predominantly legacy culture.
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IFC: "Always On, Slightly Off" on Social Media
Event Recaps November 12, 2019Comedy TV channel IFC uses social media to capitalize on fans’ love of its offbeat programming with help from digital agency GLOW.
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Know Your Audience, Know Your Opportunity: The New Role of Marketing in a Customer-Centric World
Event Recaps November 12, 2019Winterberry Group’s Jonathan Margulies explained how evolving market conditions are presenting new opportunities for marketers to address the key business challenges facing their organizations.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Event Recaps November 8, 2019The Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.
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Ford Increases Relevance Among African-American Women
Event Recaps November 8, 2019Ford gave examples of how it connects with multicultural customer segments, especially African-American women.
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Leveraging Influence to Drive Customer Engagement
Event Recaps November 8, 2019Learn how an iconic beauty/lifestyle brand and one of the world’s top retailers teamed up with trusted country music talent to expose consumers to a new in-store product launch.
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Using CRM Data to Enhance the Customer Journey
Event Recaps November 8, 2019IRI shared the benefits of uniting first-party data harvested from owned media with transaction data harvested from retailers’ loyalty card programs.
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Using Customer Advocates to Grow Authenticity and Brand Trust
Event Recaps November 8, 2019In this session, Scott Paul, CEO and founder of Wooly, broke down the realities of relationship marketing and the future of consumer-to-consumer commerce.
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What a Denny’s Booth Can Tell You About Where America Is Going
Event Recaps November 8, 2019Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and discussed how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.
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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues
Event Recaps November 8, 2019Experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.
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AAA Northeast: Digital Case Study
Event Recaps November 7, 2019AAA Northeast, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 2.1 million member and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers. In this session, Sierra Barter, Social Media Manager at AAA Northeast will share the innovative work they are doing in the digital & social space.
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AIMM Helps Marketers #SeeAll
Event Recaps November 7, 2019The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.
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