Event Recaps
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Three Ways to Leverage Tech and Data
Event Recaps June 30, 2020Resonate shared insights into how to engage with consumers during turbulent times, and how to use data to understand what consumers need.
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Customer Experience in the Post-COVID-19 Era
Event Recaps June 25, 2020Rishi Dave from Vonage, a global business cloud communications firm, discussed the customer experience in the post-COVID-19 environment, including how enterprises can leverage technology to manage new operational challenges like remote collaboration while increasing productivity.
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Data Tips from Google During COVID-19
Event Recaps June 25, 2020In this video, the Top Category Award Winners will be revealed including the highest honor, Corporate Marketer of the Year. In a first ever, we will also reveal the finalists for the 2020 General Categories. Presenting Partner Google kicks the celebration off with a special presentation.
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Improving B2B Marketing
Event Recaps June 25, 2020Google offered four general tips for B2B marketers, along with plenty of specific examples.
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The Future of Customer Experience
Event Recaps June 25, 2020SAP offered advice to B2B companies seeking to improve their customer experience.
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BRAND IMPACT THROUGH MUSIC SPONSORSHIP
Event Recaps June 24, 2020In this presentation, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.
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HOW ENTERTAINMENT DELIVERS MEMORIES
Event Recaps June 24, 2020In this session, learn how national brand partners have activated on the local level at the parks to bring relevancy and brand impact to their programs.
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Keeping the Customer at the Center of Your Data Strategy
Event Recaps June 24, 2020Steve Monteith, VP of marketing at the United States Postal Service, provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.
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LASSOING THE S'MORES OPPORTUNITY AT HEB
Event Recaps June 24, 2020Join for an overview of the 2020 REGGIE Award-winning “How Texas Does S’mores” program and learn how Hershey not only reinvigorated the occasion, but found growth.
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ONE STOP FOR LOCAL MARKETING KEEPS BRANDS GOING
Event Recaps June 24, 2020Hear how a one stop option for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand.
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THE FAMILY PARADOX: WHERE HAVE ALL THE FAMILIES GONE?
Event Recaps June 24, 2020In this session we'll explore how putting family first will reveal where to reach this coveted audience.
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An Evolving Approach to Experiential: Converting Physical to Virtual
Event Recaps June 23, 2020During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.
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B2B Shopping Cart Recovery – How to Retarget Your Loyal Customers Without Annoying Them
Event Recaps June 23, 2020Ferguson Enterprises, the largest wholesale plumbing distributor in the U.S., did exactly that by creating a customized campaign with personalized content that resonated with its customer base and was able to bring high revenue results.
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How John’s Crazy Socks Spreads Happiness and Inclusion Through Purpose
Event Recaps June 23, 2020Mark and John Lee Cronin shared the journey of how they built a multi-million-dollar business while spreading happiness and shattering stereotypes about people with differing abilities.
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How RevZilla Ditched Batch-and-Blast to Focus on Customer Lifecycle
Event Recaps June 23, 2020Speakers from Comoto and CM Group explained how marketers can use advanced behavioral and personalized messaging in email campaigns to better target customers.
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Media Mix Modeling: A Case Study in Optimizing Digital and Direct Mail Spend
Event Recaps June 23, 2020Pluris Marketing Chief Strategy Officer Mark Voboril used a case study to show how media mix modeling drives changes in digital investments and direct mail, leading to higher sales and marketing ROI.
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Navigating Sports Partnerships in the Age of COVID-19
Event Recaps June 23, 2020Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.
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Top 5 Countdown: Biggest Policy Challenges for Email Marketers
Event Recaps June 23, 2020We hope you listen, review and share with those in your organization that can take action and need to know. EEC strives to provide a responsible balance between privacy rights of individuals and responsive email marketing brands and agencies. Policy challenges loom that you need to be aware of - join us!
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Transactional Emails: From "Not So Hot" To "Super Sexy"
Event Recaps June 23, 2020Corrina Cohen from Caleres and Karin Holmgren from Pitney Bowes discussed best practices of transactional email.
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Are Your Emails Ready to be Amped Up?
Event Recaps June 22, 2020In this session, we will explore use cases and examples, how to get started, considerations, and best practices.
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