Event Recaps
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Creating Experiential Activations with Immersive HBO Narratives
Event Recaps November 20, 2019Trevor Guthrie, co-founder of Giant Spoon, shared what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like.
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Establishing Consumer Values to Determine Brand Identity
Event Recaps November 20, 2019At the ANA’s Brand Management Committee Meeting in November 2019, experts from the United Nations and A+E shared tips and tricks on how to create noteworthy and powerful brands.
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Influencing Travel with Oneika Raymond
Event Recaps November 20, 2019Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.
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Mitigating Influencer Risk
Event Recaps November 20, 2019At the 2019 ANA National Influencer Marketing Conference, Kroll, a corporate investigations and risk consulting firm based in New York City, used real-world examples to show the range of influencer risks that brands face.
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More Than 20 Years of Sports, Entertainment, and More
Event Recaps November 20, 2019The Nashville Predators/Bridgestone Arena team, along with other Nashville entertainment professionals, shared their expertise in creating powerful memories through innovative experiences.
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My Marilyn Moment
Event Recaps November 20, 2019Sexy Hair shared a one-day branded experience that delivered big results, during which it recreated an iconic Marilyn Monroe moment.
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The Story of Nashville
Event Recaps November 20, 2019Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.
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United Nations Branding and Communications Campaign
Event Recaps November 20, 2019In this session, Peter Dawkins will explain the brand values of the UN and how it has developed a visual identity as part of this brand, particularly in the digital space. He will also describe the UN’s approach to communications campaigns, with a focus on the Sustainable Development Goals and Climate Action.
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Women Are Ambitious
Event Recaps November 20, 2019At the ANA’s Brand Management Committee Meeting in November 2019, the Tory Burch Foundation shared tips and tricks on how to create a deep connection to consumers through its mission.
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Best Practices in "Going Green" from Major Brands
Event Recaps November 19, 2019EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.
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Made in NY: Diversifying the Production Talent Pool
Event Recaps November 19, 2019Made in NY provides film production training and internships for underrepresented communities to create a more inclusive and diverse production talent pool.
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Return On Influencers: The Future Of Tik Tok
Event Recaps November 19, 2019As TikTok has taken the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this session, R3's Co-Founder and Principal, Greg Paull, will share best practices from the most digitally advanced market in the world, and provide key insights on how marketers can make the most of influencer partnerships in 2020.
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Standing Out in a Competitive Market
Event Recaps November 19, 2019A small business targeting small businesses typically find it difficult to stand out in saturated markets. Discover how Yalber's Royalty-based Investments campaign's laser focus on its B2B brand effectively delivered their message to potential customers.
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Tribeca Enterprises Elevates Branded Content
Event Recaps November 19, 2019Tribeca Enterprises is working with brands to empower diverse talent in the film industry.
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Five Tips to Elevate Marketing Team Performance
Event Recaps November 15, 2019Freshly CMO Mayur Gupta offered marketers five recommendations for elevating the performance of their teams.
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How Spotify Uses AI
Event Recaps November 15, 2019Spotify explained how it is using AI to develop more accurate music recommendations for users.
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Path to Lifetime Value
Event Recaps November 15, 2019IBM described its approach to using customer journey maps to maximize lifetime value.
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Think Outside the Brand
Event Recaps November 15, 2019PepsiCo described some of its marketing efforts around cultural moments that included the Super Bowl, summer, fall football, and the holidays.
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Binary Retail Experience Design: How Visionary Brands Are Driving Growth
Event Recaps November 14, 2019The session explored and showcased the seamless coupling of digital and physical brand experiences, purposefully designed to accelerate transaction and build sustained brand connections. We call this phenomenon “Binary Retail Experience Design.”
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Content Marketing Tips to Increase Brand Love and Purpose
Event Recaps November 14, 2019Experts shared success stories in content marketing, branded experiences, and digital marketing.
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