Event Recaps

NUTTER BUTTER CELEBRATES 50 IN STYLE!
Event Recaps July 14, 2020
You’ll hear how this brand turned being “old fashioned” on its head, mobilizing nostalgia as a source of hilarity and, reminding fans of what they loved about the past five decades since Nutter Butter’s inception.
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Anticipated Consumer Trends for the 2020 Holiday Season
Event Recaps July 8, 2020
Meredith and Walmart discussed their partnership and how they are planning for the 2020 winter holiday season.
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Customized Products and Personalized Support From MTailor
Event Recaps July 8, 2020
This direct-to-consumer brand delivers tailor-made and customizable clothes along with exceptional customer service resulting in superior customer relationships.
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Effective Social Media Strategy for B2B and B2C Audiences
Event Recaps July 8, 2020
Targeting consumers across social networks can be an interesting challenge but adding in an additional layer of B2B and B2C audiences makes it further complicated.
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How OREO Inspires Playfulness in an Anxious World
Event Recaps July 8, 2020
OREO shared how it maintains its relevance by leaning into culture and social platforms to connect with people virtually in real-time.
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LEGO's Approach to Social Media Marketing
Event Recaps July 8, 2020
LEGO shared the work of its internal social media marketers with plenty of illustrative examples.
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Mastercard: The Future of Marketing Is Now
Event Recaps July 8, 2020
Cheryl Guerin, executive vice president of marketing and communications for North America at Mastercard, offered an outlook on the latest consumer behaviors and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is reshaping its iconic brand.
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Tackling Today's Toughest Marketing Analytics Challenges
Event Recaps July 8, 2020
Neustar explained how unified marketing analytics can help marketers become more efficient, overcoming the challenges to cross-channel transparency with a sustainable solution for marketing measurement.
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Three Types of Gamers Marketers Need to Understand
Event Recaps July 8, 2020
Fullscreen broke down the various types of gamers and explained why brands need to pay attention to this quickly growing audience.
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Why Influencer Marketing Matters Now More Than Ever
Event Recaps July 8, 2020
In this session, you’ll hear from the head of the ANA’s influencer marketing practice on how brands are successfully pivoting their influencer strategies to respond to COVID-19 changes and how to navigate influencer’s top challenges including measurement, transparency, and fraud.
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A Plan for Unveiling a New Electric Vehicle
Event Recaps July 7, 2020
Ford discussed its approach to revealing a new electric vehicle.
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Chipotle’s Secret Recipe for Social Media
Event Recaps July 7, 2020
Chipotle shared how it’s using culture to drive its social and digital strategy.
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Emerging Marketing Channels to be Ready For In The Future
Event Recaps July 7, 2020
Attend this session by Forrester analyst, Collin Colburn, to understand when it is right to jump into an emerging channel and what channels in the next few years will best support your marketing goals.
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Getting Started with Dynamic Content Optimization
Event Recaps July 7, 2020
The creative staffing firm and consultancy Cella examined how marketers can use technology to automate the process of personalizing display ads in response to real-time data.
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How Molson Coors Evolved
Event Recaps July 7, 2020
Molson Coors shared how to reshape its approach to recruiting the next generation by delivering breakthrough marketing with greater speed and agility.
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Opening Remarks
Event Recaps July 7, 2020
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The Golden Benefits of Disability Inclusion and Accessibility
Event Recaps July 7, 2020
BBDO L.A. shared the benefits and best practices on making branded content accessible to people with disabilities and how to better support the differently-abled community.
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Email Marketing in Sensitive Times
Event Recaps June 30, 2020
This session focuses on the best email marketing techniques to utilize during this period of unease.
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How to Optimize Data
Event Recaps June 30, 2020
Ken Krasnow, VP of Omnichannel Marketing at Henkel, discussed how the 140-year-old consumer facing company has been evolving in challenging economic times to become even more purposeful, consumer-centric, and relevant.
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Perfecting the Consumer Decision Journey
Event Recaps June 30, 2020
Estée Lauder discussed the challenges consumer marketers face and posed solutions to questions such as: What are the purchase journeys for a brand in each category? What tactics or touch points are important for awareness, consideration, conversion?
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