Event Recaps

The Importance of Owning It
Event Recaps August 13, 2020
Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.
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The New Marketing Landscape: Post-COVID-19 and Beyond
Event Recaps August 13, 2020
Merkle and AARP shared insights on a host of topics ranging from the values held by different age groups in the U.S. to the features that consumers most value in loyalty programs.
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"Have Happy on Hand” Case Study – Unlocking Incremental Growth Through A Portfolio Based, OMNI Centric Shopper Campaign
Event Recaps August 12, 2020
Dreyers explained how it brought together five distinct brands across multiple channels and 10 different retailers to unlock incremental growth for the brands and the category.
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A MODERN TECH FRAMEWORK FOR OMNICHANNEL ADVERTISING
Event Recaps August 12, 2020
Join Mediaocean’s Chief Revenue Officer, Ramsey McGrory to discuss a modern technology framework to simplify the landscape, tackle transformation, and execute omnichannel advertising in this new era.
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AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Event Recaps August 12, 2020
A leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.
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Can You Hear Me Now? – An Exploration of Audio + Voice as Part of a Marketer’s Mix
Event Recaps August 12, 2020
Leaders from Pandora and General Mills discussed how marketers are navigating the COVID landscape by adding audio to their marketing mix to drive sales.
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CELEBRITIES & INFLUENCERS: WHO? WHAT COST? AND HOW TO ENGAGE
Event Recaps August 12, 2020
This session focuses on various aspects of engaging celebrity and influencer personalities to promote brands.
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GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Event Recaps August 12, 2020
Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
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IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Event Recaps August 12, 2020
This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
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Inside Target Creative
Event Recaps August 12, 2020
Target Creative, the in-house agency for the Target Corporation, shared three lessons that help guide its work.
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ONE TIP TO WD-40® YOUR CREATIVE OPERATIONS
Event Recaps August 12, 2020
Simplify how work gets done by understanding the secret to frictionless workflow and precision compliance wherever creative plays. Don’t let mishaps in execution take anything away from the powerful brand stories you create every day.
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SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Event Recaps August 12, 2020
Hear how Sony strategically launched this new capability and where they plan to take it.
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Systems Are More Important Than Goals
Event Recaps August 12, 2020
Applying insights from creative leaders across industries, Corey O'Brien, VP at Aquent Studios, will discuss how to deliver breakthrough moments for your in-house agency.
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The Role of In-House Agencies within Content Marketing
Event Recaps August 12, 2020
In this session, we’ll explore those opportunities and best practices. Included in those opportunities are recommendations on the operational benefits and vision for an in-house agency structure which can provide greater success and brand growth.
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Why Company Culture Is More Important Than Ever
Event Recaps August 12, 2020
Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
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Sports Sponsorship in the Midst of the Pandemic: Ally’s Story
Event Recaps August 11, 2020
Ally Financial explained how it adapted its partnership with NASCAR as COVID-19 disrupted the sport.
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The North Face’s Partnership with the Girl Scouts
Event Recaps August 11, 2020
The North Face and Girl Scouts of the U.S.A. described the partnership they undertook to promote gender parity in the realm of outdoor exploration.
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Around the Horn All-Stars Edition: Finding Your Focus
Event Recaps August 6, 2020
Our All-Star panel of industry and nonprofit leaders will share their expertise on maintaining focus and navigating through these uncertain times.
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Brand Building for Social Impact
Event Recaps August 6, 2020
Review the basics of brand building that all nonprofits should employ.
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Creating Your Own Giving Day
Event Recaps August 6, 2020
Join Scott Marshall of Feeding America Eastern Wisconsin and Megan Carder of TrueSense Marketing as they unpack the strategies and tactics of successful giving days.
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