Event Recaps
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Anheuser-Busch’s Innovation Journey
Event Recaps December 10, 2019Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.
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CCPA, GDPR, and Digital Advertising
Event Recaps December 10, 2019The presentation will aim to break down the potential impacts of CCPA and GDPR on digital advertising, with a focus on best practices and factors to consider when implementing CCPA and GDPR compliance.
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Cuisinart: Leveraging Analytics to Build Brand Love
Event Recaps December 10, 2019Mary Rodgers, director of marketing and communications at Cuisinart, explored strategies in which the sophisticated use of analytics led to dramatic improvements in consumer connections.
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Driving Brand Love in a World of Brand Purpose
Event Recaps December 10, 2019Jeff Fromm, partner at Barkley, shared how to create brand preference and competitive advantage among today’s time-pressed modern consumers, who lean toward brands whose values align with their own.
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From UGC to UGA: How Rust-Oleum Saved Money with User-Generated Ads
Event Recaps December 10, 2019One of America's most recognized and trusted names, Rust-Oleum is the number one brand of small project paints. Its brands and products range from spray paints and wood stains to industrial and garage floor coatings. In this session, Lindsay Scott, Insights and Media Manager at Rust-Oleum will share how Rust-Oleum saved 75% on creative production costs by using consumers to create content for their latest ad campaign.
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Heat + Deloitte Digital: Owning Share of *Nuanced* Culture
Event Recaps December 10, 2019Gaining share of culture is about much more than inserting yourself in the conversation; it’s about driving it forward. But as brand acts about diversity, inclusivity, & equality, often start great in theory, they fail to understand the nuance that shape these social movements. Heat researched the impact of cultural nuance on brand storytelling and uncovered its relevance to a brands bottom line. In this session, Heat will dive into nuanced brand actions, the social sentiments that underpin their significance and the business case for nuance storytelling.
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How Gravity Products Pushes its Weight
Event Recaps December 10, 2019Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.
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How Lexus Drives Influencer Marketing
Event Recaps December 10, 2019The Lexus approach to influencers generally falls into one or more of these three objectives: Reach, Content Creation, and Talent. This discussion covered examples of work in each area, the results, and candid learnings.
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It Doesn't Have to Be So Hard
Event Recaps December 10, 2019Maggie Gross Head of Strategy at New York Heat + Deloitte Digital, discussed their tried and true approach to rapid insight development and engagement planning and showed case studies that bring it to life.
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Measuring the Other ROI: Return on Influencer
Event Recaps December 10, 2019In this session, learn about a new attribution model for influencer marketing for what was once an industry that could merely report back basic impression metrics. It's now come full circle with the ability to tie influencer campaigns to in-store foot traffic, sales, TV tune-in, and more.
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Scotts Miracle-Gro: Integrated Digital Evolution
Event Recaps December 10, 2019In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.
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Thinking Small Isn’t Small at All
Event Recaps December 10, 2019Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.
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Brand Activation Legal Committee: December 2019
Event Recaps December 9, 2019Loeb & Loeb’s presentation included a federal regulatory update, a discussion of recent state and federal false advertising cases, a review of recent NAD/CARU cases, statutory updates.
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Re-thinking in Store Experiences
Event Recaps December 6, 2019Learn why the impact of in-store sampling goes well beyond same-day trial and sales. These experiences also influence future purchase decisions.
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How a Case Study Hit a Home Run and Drove More Sales
Event Recaps December 5, 2019Audacy drove demand by letting key prospects experience the impact of its new technology first-hand, and collaborated with the Chicago Cubs to design new lighting solutions that have been integrated into other projects.
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How B2B Should Approach Social Media for Maximum ROI
Event Recaps December 5, 2019In this session, Mower demystified the social media marketing opportunity discussed how to create a strategic social media content framework that accelerates your target audience through the sales funnel.
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How Experiential Marketing Changes Everything
Event Recaps December 5, 2019Kellogg’s, KitchenAid, and Ford have all prioritized experiential marketing as a way to harness, foster, and create communities across the country.
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Microsoft and Listen: Empowering Culture Through Technology
Event Recaps December 5, 2019Microsoft Director of Brand Partnerships Ryan Gaspar and Listen Co-Founder Steve Milton discussed how their companies use technology to work with brands in support of cultural and social platforms.
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Nationwide Financial: Creating Digital Experiences that Power Personalization and Drive Business
Event Recaps December 5, 2019Mike Ruffing, senior consultant of consumer engagement and capabilities at Nationwide Financial, spoke about how the financial services provider implemented a digital personalization platform for its retirement plans, reshaping the customer experience and aiding Nationwide’s business goals.
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A Two-Way Street: Client-Agency Evaluations
Event Recaps December 4, 2019Decideware shared insights on some effective approaches to client/agency evaluations.
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