Event Recaps

Q&A with USAFacts
Event Recaps August 5, 2020
USAFacts introduced its audience to the free service it provides as a nonprofit, nonpartisan source of government data.
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Virtual Event Planning: Lessons Learned
Event Recaps August 5, 2020
During the COVID-19 pandemic, Covenant House reimagined its Night of Broadway Stars gala into A Night of Covenant House Stars, a virtual event streamed on multiple digital platforms, including Amazon Prime.
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Account-Based Marketing: A Primer
Event Recaps July 29, 2020
Danny Nail of SAP offered a helpful overview of account-based marketing.
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Improving Data and Creating Pandemic Personas
Event Recaps July 29, 2020
Analytics IQ examined some of the causes and consequences of bad data and then moved on to identify four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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Leveraging Analytics to Enhance Consumer Experience
Event Recaps July 29, 2020
Cox Communications used natural language processing to analyze sales calls and investigate the causes of failed cable self-installs.
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New Innovations Delivering Audiences with Precision
Event Recaps July 29, 2020
Xandr and WarnerMedia share how new technologies enable for the execution of linear TV campaigns with the precision of digital.
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The Domino’s Approach to Analytics
Event Recaps July 29, 2020
Domino’s shared advice for cultivating an organizational expertise in data and analytics.
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The World Has Changed - Have Your Analytics?
Event Recaps July 29, 2020
EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.
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Hot Wheels Legends Tour: Engaging Fans Virtually Around the World
Event Recaps July 28, 2020
During the COVID-19 pandemic, Mattel turned its live Hot Wheels Legends Tour into a virtual car show.
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Rocking the Digital and Physical World
Event Recaps July 28, 2020
In the midst of a pandemic, the Rock & Roll Hall of Fame quickly pivoted to find ways to bring music fanatics together in a world of social distancing.
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The (Near) Future of Experiences
Event Recaps July 28, 2020
Nelson Kunkel, chief design officer at Deloitte Digital, and Ian Daly, head of brand strategy at Live Nation, discussed the convergence of digital and physical marketing opportunities, offering suggestions for how brands can create new blended experiences for customers.
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Bringing Brand Purpose to Life
Event Recaps July 27, 2020
In this session, VP of Marketing, Tia Cummings, shared how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.
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Extraordinary Times Call for Extraordinary Thinking
Event Recaps July 27, 2020
Carmen Graf, head of global brand advertising and media at Indeed, and Matthew Coleman, marketing director at State Farm, discussed the state of the TV upfronts with Alan Schanzer, SVP of agency and advertiser development at Pandora.
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How IBM Is Navigating 2020
Event Recaps July 27, 2020
Chief Content Officer of IBM, George Hammer, shared the ways the brand has pivoted, adapted, and embraced change in wake of the COVID-19 pandemic.
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MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC
Event Recaps July 27, 2020
Get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens
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Reopening America: Tracking Data on Where U.S. Customers Stand Today
Event Recaps July 27, 2020
Ericka Podesta McCoy, CMO at Resonate, discussed how marketers should use the plethora of data that is available regarding COVID-19 and evolving consumer behaviors.
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How Nissan Uses Precision Marketing to Build its Brand
Event Recaps July 23, 2020
In this session hear how Nissan USA developed its approach to Precision Marketing and uses it to support new model launches.
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PepsiCo’s Strategy in Reaching the Heartland Customer
Event Recaps July 23, 2020
In this session, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.
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TD BANK: REIMAGINING BRAND DURING A PANDEMIC
Event Recaps July 23, 2020
In this session, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.
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The General Insurance: Driving Growth Through Coordinated Media Strategies and Relevant Celebrity Partnerships
Event Recaps July 23, 2020
The General Insurance shares how it transformed from a company reliant on traditional TV advertising to a more modern engagement model.
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