Event Recaps
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#SMORESSATURDAY
Event Recaps July 21, 2020The Hershey Company created #SmoresSaturday to bring families, neighbors, and friends together for a new summertime weekend ritual.
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A Campaign for Dreamers
Event Recaps July 21, 2020American Family Insurance is committed to helping people achieve their dreams, and its integrated campaign demonstrated this commitment through words and actions.
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CONNECT WITH CONSUMERS THROUGH MESSAGING
Event Recaps July 21, 2020You will learn how to use conversational commerce as a tool for virtual product consultations, driving product trial, and tying promotions to real-time events.
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How and Why Honda Leveraged Social Influencers During COVID-19
Event Recaps July 21, 2020Traditional production methods were disrupted by COVID-19, so Honda leveraged social media influencers as content creation partners.
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Turtle Wax Leverages Influencers to Attract A New Audience
Event Recaps July 21, 2020Influencers played a key role in raising awareness and consideration of Turtle Wax products among car aficionados.
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Building a Multicultural Brand with Purpose
Event Recaps July 20, 2020In this session, learn how Walker & Company built a brand with purpose from the ground-up.
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Finding New Ways to Engage Your Brand
Event Recaps July 20, 2020Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.
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How Brands Can Progress in Times of Crisis
Event Recaps July 20, 2020In this talk, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.
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Keeping America Running Is More Than Just a Tagline
Event Recaps July 20, 2020In response to the COVID-19 crisis, Dunkin' and its franchisees leaned into its brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. and its communities.
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Women Are Ambitious
Event Recaps July 20, 2020In this session, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.
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Brand Activation Legal Committee: July 2020
Event Recaps July 16, 2020For July’s meeting Venable LLP will discuss recent FTC developments, NAD and NARB decisions, and Lanham Act and class action false advertising updates. Presenting from Venable LLP will be Partner Melissa Steinman and Associates Shahin Rothermel, William Lawrence, and Renato Perez.
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BioPharma Company: Working with Your In-House Agency
Event Recaps July 15, 2020Dana Small, senior category manager and head of commercial global strategic sourcing at BioMarin Pharmaceutical, offered a case study of a biopharmaceutical company to elucidate the role of the procurement team and how it collaborates with the in-house agency.
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CVS Health: Producing an Ad During the Pandemic
Event Recaps July 15, 2020Brett Gerstenblatt from CVS Health and Michael Sharp from Standard Black discussed how they made an ad during the COVID-19 pandemic, the procedures and precautions that were used, and why the ad made such a positive impact.
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Good Grief: The Five-Step Process for Addressing Agency Management Now
Event Recaps July 15, 2020Steven Wales from Decideware offered advertisers recommendations for assessing their own agency management program and ideas for how to develop it after the COVID-19 pandemic.
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Maximizing Your In-House Budget
Event Recaps July 15, 2020Griff Dudley and Leila Garcia from American Express shared finance options for advertising-related payments that in-house agencies may want to use to optimize marketing budgets.
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The Business Case for Client/Agency Relationship Management
Event Recaps July 15, 2020Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs, then shared a case study from agency-client partners Havas Media and Bristol Myers Squibb.
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HOW EDIBLE ENTERTAINMENT CRACKS THE WORLD OF AMAZON
Event Recaps July 14, 2020Anthony will share how the iconic Ring Pops brand has punched above it weight in e-Com, and how it consistently ranks as one of the top candy items on Amazon.
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HOW FAROE ISLANDS COMPETES FOR TOURISM - WHILE WINNING MARKETING AWARDS WORLDWIDE
Event Recaps July 14, 2020Guri will also share how they expect to bounce back and continue their success as they help their country recover and bounce back, as the world re-opens.
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HOW TO CATCH UP TO A TREND WHEN YOU ACTUALLY HELPED START IT
Event Recaps July 14, 2020Darcey will share how the brand pivoted in it's messaging, positioning and engagement to capture an emerging audience, the almighty millennial, through brand activation tactics, their first rebrand in 10 years, social and digital content, and aggressive PR.
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MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE
Event Recaps July 14, 2020Carrie Parker will show you how to capitalize on this moment by discussing: How localized marketing strategies enable nimble responses to city-by-city and state-by-state variances in store reopenings, supply chain activity, and consumer sentiment. How leveraging in-market consumer signals and behavioral data have been instrumental to help brands pivot and succeed. How an integrated omnichannel approach to advertising can maintain consumer connections as behaviors, needs, and interests change.
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