Event Recaps

While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.

In this session, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.

Campbell’s provided culinary inspiration and community to its customers in a digital format.

The emerging U.S. cannabis industry presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.

BrandMuscle and BREAKTHRU Beverage Group’s SpotMenu solution helped bars and restaurants provide safe and sanitary digital menus to customers during the COVID-19 pandemic.

White Castle shared how its commitment to purpose helped the brand better serve its customers and employees during a time of national crisis.

Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.

Speakers from Orvis and Salesforce discussed how artificial intelligence and machine learning strategies can be implemented in email marketing programs.

Speakers from the National Fire Protection Association and Movable Ink explained how brands can tap into their existing data sources to power highly personalized campaigns.

Speakers from DEG and Crocs discussed how personalization and data can generate prescriptive, data-driven email marketing campaigns.

Jose Cebrian of Merkle covered the data-relevant challenges email marketers are facing in developing programs during times of crisis.

Integrating influencer and experiential strategies enabled HBO’s marketing team to successfully launch a new show when the industry landscape was in a truly new territory.

The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.

The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.

In this session, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.

Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.

In this session, Valassis shared how marketers can maximize their initial investment on influencer campaigns by repurposing content for today’s environment.

In this session, learn how Universal Pictures Home Entertainment leveraged social listening insights to inform its influencer campaign for the premier of Dolittle and Trolls World Tour.

In this session, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.

Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.