Event Recaps
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Campbell’s Provides Value and Comfort in the Era of COVID-19
Event Recaps August 28, 2020Campbell’s provided culinary inspiration and community to its customers in a digital format.
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Cannabis Marketing in 2020
Event Recaps August 28, 2020The emerging U.S. cannabis industry presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.
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Going Digital: Helping Bars and Restaurants Adapt to COVID-19
Event Recaps August 28, 2020BrandMuscle and BREAKTHRU Beverage Group’s SpotMenu solution helped bars and restaurants provide safe and sanitary digital menus to customers during the COVID-19 pandemic.
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Leading with Purpose, Innovation, and Agility
Event Recaps August 28, 2020White Castle shared how its commitment to purpose helped the brand better serve its customers and employees during a time of national crisis.
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Optimizing the Digital Aisle
Event Recaps August 28, 2020Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.
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Artificial Intelligence Demystified: How Models and Data Work Together for Success
Event Recaps August 27, 2020Speakers from Orvis and Salesforce discussed how artificial intelligence and machine learning strategies can be implemented in email marketing programs.
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How to Elevate Your B2B Marketing Experiences with Data + Real-Time Creative
Event Recaps August 27, 2020Speakers from the National Fire Protection Association and Movable Ink explained how brands can tap into their existing data sources to power highly personalized campaigns.
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Turning Data into Delight: How to Organize, Optimize and Personalize with the Data
Event Recaps August 27, 2020Speakers from DEG and Crocs discussed how personalization and data can generate prescriptive, data-driven email marketing campaigns.
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Using Data To Bring Value and ROI To Your Email Marketing Campaigns During Times of Crisis
Event Recaps August 27, 2020Jose Cebrian of Merkle covered the data-relevant challenges email marketers are facing in developing programs during times of crisis.
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ARE IMMERSIVE EXPERIENCES STILL POSSIBLE DURING A PANDEMIC?
Event Recaps August 20, 2020Integrating influencer and experiential strategies enabled HBO’s marketing team to successfully launch a new show when the industry landscape was in a truly new territory.
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Brand Activation Legal Committee: August 2020
Event Recaps August 20, 2020The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.
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Brand Activation Legal Committee: August 2020
Event Recaps August 20, 2020The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.
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Brands’ Legal Obligations When Using Influencers
Event Recaps August 20, 2020In this session, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.
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Empathy, Storytelling, and Influencing Millennial Families
Event Recaps August 20, 2020Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.
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Influencers: Epic Reset and Refresh Moment
Event Recaps August 20, 2020In this session, Valassis shared how marketers can maximize their initial investment on influencer campaigns by repurposing content for today’s environment.
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Lions, Tigers, Trolls, and Movie Nights: How Social Listening Informs Influencer Campaigns
Event Recaps August 20, 2020In this session, learn how Universal Pictures Home Entertainment leveraged social listening insights to inform its influencer campaign for the premier of Dolittle and Trolls World Tour.
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CONNECTING WITH CONSUMERS IN A WORLD WITHOUT THIRD PARTY COOKIES
Event Recaps August 19, 2020In this session, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.
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Data-Driven Marketing Trends for CPG and Consumer-Focused Brands
Event Recaps August 19, 2020Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.
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SurveyMonkey: A Consolidated Approach to Product Marketing
Event Recaps August 19, 2020Denis Scott, VP of growth marketing at SurveyMonkey, and Cassandra Jones, senior director of client strategy at PMG, discussed how SurveyMonkey successfully launched a new product at the start of the COVID-19 pandemic.
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Wyndham Hotels and Resorts: How a Hotel Company Is Handling the Largest Crisis in Industry History
Event Recaps August 19, 2020Lisa Checchio, CMO at Wyndham Hotels and Resort, discussed how Wyndham is reaching out to consumers during the COVID-19 pandemic.
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