Event Recaps
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What Do All These Indices Tell Us?
Event Recaps February 20, 2020Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.
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Year End 2019: 30 Takeaways in 60 Minutes
Event Recaps February 20, 2020In this session, a panel analyzed the 2019 year-end giving season and presented 30 key learnings and takeaways. They covered a variety of digital channels including email, social, search, and display and looked at trends across different verticals.
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Alaska Airlines: In-House Agency Case Study
Event Recaps February 19, 2020In-house agencies come in all shapes and sizes and cover a smattering of capabilities. Join us as we look inside Alaska Airlines in-house agency, their journey, lessons learned, and future plans.
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Best Practices for Your In-House Agency Tech Stack
Event Recaps February 19, 2020What tools should your in-house agency use in your tech stack? There is no easy or formulaic way to answer this question... tech stacks are as varied as snowflakes. Each organization is unique and, with upwards of 8,000 products currently to choose from, there are millions of possible combinations. The key to success in deciding which tools to use is to follow a methodical and disciplined process in building and managing your tech stack. In this session, we’ll hear practical advice and best practices for anyone responsible for or working to build, manage, and evolve enterprise-level creative tech stacks.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Event Recaps February 19, 2020New donor acquisitions have been on the decline for the past two years across most of the nonprofit sector. There are several approaches to strengthening acquisition efforts and addressing declines in acquisition numbers.
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Fellowes: Operating an In-House Agency at a Global 102 Year Old Company
Event Recaps February 19, 2020In this session, Jeff Dryfhout, Vice President, Global Branding – Fellowes Brands, will take us through their in-house agency journey and what it takes to establish and operate an in-house agency at a family-owned 102 year-old global company. He'll also take us through lessons learned and future plans.
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How to Navigate the Complexities of Fundraising
Event Recaps February 19, 2020Fundraising is more challenging than ever, but nonprofits can still thrive if they adopt a new mindset.
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Lock It Down! Get Sustainers Committed for the Long Haul
Event Recaps February 19, 2020Keeping sustainers engaged is critical to the revenue growth of nonprofit organizations. The ACLU and Diabetes Canada have a toolbox of techniques and best practices that other nonprofits can replicate to drive donations and inspire their donor base.
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ABM and the Digital Customer Journey
Event Recaps February 18, 2020Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.
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First Midwest Bank Uses ABM to Woo Clients Old and New
Event Recaps February 18, 2020First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.
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CCPA and Digital Advertising
Event Recaps February 13, 2020The presentation will aim to break down the potential impact of CCPA on digital advertising, with a focus on best practices and factors to consider when implementing CCPA compliance.
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GSK Consumer Healthcare: Excedrin Case Study
Event Recaps February 13, 2020GSK is a science-led global health care company with a special purpose: to help people do more, feel better, and live longer. In this session Marlon Romulus, Performance Marketing Manager at GSK Consumer Healthcare will share insights from GSK’s recent Excedrin campaign called “We See Your Pain”, which was recently announced as a Finalist for the 2020 PR Week Awards in the “Best in Data Insight” category.
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The Art and Science Behind Danone’s Social Strategy
Event Recaps February 13, 2020Julie Kerkhof, Senior Director of Marketing at Danone North America, shared how the company’s biggest yogurt brand, Light & Fit, transformed its social strategy by leveraging a mix of marketing technology (insights, targeting, and analytics) and marketing instinct (fantastic storytelling) to reach its targeted audiences in new and engaging ways.
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Brand Activation Legal Webinar: February 2020
Event Recaps February 11, 2020In this webinar, presenters from Davis Wright Tremaine LLP addressed the use of AI and machine learning in marketing from a practical perspective.
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Building an Influencer Marketing Playbook
Event Recaps February 11, 2020Molson Coors shared key tactics on the why, what, where, and how to building influencer marketing capabilities that increase business value.
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How Pampered Chef Aced Influencer Marketing
Event Recaps February 11, 2020Pampered Chef shared digital campaigns and the data-based strategies that made the company successful.
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Progressive Insurance: Under the Influence
Event Recaps February 11, 2020Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.
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TikTok: An Overview of the Social Media Platform
Event Recaps February 11, 2020R3 and the San Diego Zoo shared advice on how to make use of the social media platform TikTok, providing real-world illustrations as well.
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The Best of 2019 Auto Influencer Marketing
Event Recaps February 7, 2020Speakers from MediaPost, Turtle Wax, and Hyundai discussed automakers’ influencer marketing campaigns from 2019.
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A Modern M.B.A.
Event Recaps February 6, 2020Representatives of Cornell and Harvard reflected on how best to provide students and early-career employees with the skills needed to succeed in a world where data and cutting-edge technologies are the coins of the realm.
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