Event Recaps
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Blockchain-Based Advertising Efficiencies
Event Recaps February 6, 2020IBM iX explained how it is using blockchain technology to increase the transparency of media supply chains.
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Automated Display Campaigns: Measurement and Reporting to Improve ROAS
Event Recaps February 5, 2020Marketing automation is now widely available via big digital advertising players, like Facebook and Google. In recent years, advertisers spent billions of dollars on various display advertising campaigns directly through Facebook or third-party vendors.
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Building a More Inspired Internet
Event Recaps February 5, 2020Pinterest has a unique position in the social media landscape. Despite social networking sites often being a source of anxiety, 91 percent of people say Pinterest is positive. By designing its platform to be compassionate and inclusive, Pinterest delivers on creating an experience that fuels connections and inspires its users.
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Building Social Equity Brick by Brick
Event Recaps February 5, 2020The LEGO Group’s social media channels leverage trends, contextual insights, and user-generated content to drive meaningful engagement with its fans. This strategy enables LEGO’s social media channels to publish content with little effort, and often at no cost.
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How Emerging Digital Capabilities are Reshaping Marketing
Event Recaps February 5, 2020Marketing as we know it is being re-invented, due in large part to digital innovations. Companies need to embrace modern approaches to engaging consumers and adjust their business models to accommodate the digital consumer.
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How to Gauge True ROI from E-Commerce
Event Recaps February 5, 2020The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.
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How Waze Empowers a Community to Change the Way the World Moves
Event Recaps February 5, 2020Waze puts people at the center of its marketing strategy, leveraging its marketing platform to engage and transform its customer base into a community of connected drivers that improves commutes, creates real-world impact, and offers unique opportunities to advertisers.
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CTV Overview
Event Recaps February 4, 2020In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.
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The Emerging Trends in Video You Need to Know
Event Recaps February 4, 2020Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.
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Transforming Video in a Connected World
Event Recaps February 4, 2020In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.
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What You Need to Know About Gen Z
Event Recaps February 4, 2020The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.
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Building a Performance Digital Media Engine that Drives Business Goals
Event Recaps January 30, 2020A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.
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Creating a Marketing Performance Story that Matters
Event Recaps January 30, 2020How do you tell your marketing organization’s performance story in a way that matters to your CEO?
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Creative That Works
Event Recaps January 30, 2020The Home Depot drove awareness and attention to its modern products, services, and sensibilities by updating its creative presence in the marketplace.
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Georgia-Pacific’s Application of Rapid Experimentation to Marketing Innovation
Event Recaps January 30, 2020Georgia-Pacific employs small-scale rapid experimentation to fuel the brand’s innovation initiatives.
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Illumina and Genomics for Good
Event Recaps January 30, 2020Illumina shared its approach to promoting the message of Genomics for Good.
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Marketing Consulting for Financial Advisors
Event Recaps January 30, 2020LPL explained how its marketing consulting has benefitted the financial advisors operating under its umbrella.
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Newly Endangered Species: GPS Data and Cookies
Event Recaps January 30, 2020QDOBA revealed how recent decisions by tech giants Apple and Google could imperil common approaches to targeting and attribution.
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Scaling a Startup and Disrupting the Lending Industry
Event Recaps January 30, 2020Through a combination of brand-building and performance marketing, direct-to-consumer financial technology startup Lendly grew to become a $100,000,000 business in just one year.
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How Penguin Random House Celebrated Latinx Heritage Month
Event Recaps January 29, 2020To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.
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