Event Recaps
-
Four Secrets to More Powerful Creative
Event Recaps September 14, 2020Shanie Cunningham, head of U.S. marketing at Boden U.K., and Brent Niemuth, president and chief creative officer at J. Schmid, discussed how Boden combines neuroscience research with direct mail campaigns.
view -
Music to Our Ears
Event Recaps September 14, 2020Learn the risks and best practices associated with the increasing use of music on digital and social media platforms.
view -
OMNICHANNEL BEST PRACTICES & USE CASES PRESENTED BY AMERICAN EXPRESS
Event Recaps September 14, 2020Join us along with Acxiom, who will provide an external lens, as we review what sparked the idea, and how we executed by partnering both internally and externally.
view -
OMNICHANNEL BEST PRACTICES & USE CASES PRESENTED BY AMERICAN EXPRESS
Event Recaps September 14, 2020Join us along with Acxiom, who will provide an external lens, as we review what sparked the idea, and how we executed by partnering both internally and externally.
view -
Personalization at Scale: Case Studies Industry Sector
Event Recaps September 14, 2020Jason Beck, director of marketing communications at Comcast, and Chuck La Tournous, VP of marketing at American National Insurance, shared tips on personalizing direct mail communication pieces.
view -
What Innovation at the United States Postal Service Can Mean to You
Event Recaps September 14, 2020Bob Dixon, product technology innovation director at United States Postal Service, and Bill Duggan, group EVP at ANA, discussed how direct mail can be used by all industries.
view -
Defining Value to Deliver What Consumers Want
Event Recaps September 10, 2020Valassis addressed the drivers of value for consumers, how those drivers have changed due to COVID-19, and ways that influencer marketing programs can make an impact.
view -
Engaging Millennial Moms Through Influencer Marketing
Event Recaps September 10, 2020Stonyfield shared its pioneering approach to influencer campaigns.
view -
ADT Security: Commercial Production During A Pandemic
Event Recaps September 9, 2020Shannon Hendrickson, vice president of marketing at ADT, shared the different techniques used to execute three new full-funnel campaigns during the COVID-19 pandemic.
view -
Coca-Cola’s Global Story, Shot Entirely From Home
Event Recaps September 9, 2020Sarah Traverso from The Coca-Cola Company shared how the brand developed, captured, and produced an ad campaign during the COVID-19 pandemic.
view -
Digital Marketing in Uncertain Times: AB InBev Case Studies
Event Recaps September 9, 2020AB InBev described how it helped people confront some of the challenges created by the COVID-19 pandemic with livestreamed concerts and digital business directories.
view -
Examples of Work by Avocados From Mexico
Event Recaps September 9, 2020Avocados From Mexico walked through a number of examples of the work it has done to promote consumption of the fruit.
view -
Making Films that Don’t Feel Like They Were Made During the Pandemic
Event Recaps September 9, 2020Cisco shared some of its recent experiences in creating ads to promote the brand.
view -
National Wildlife Federation: A Rebranding Story
Event Recaps September 9, 2020In this session, we'll take a look at the National Wildlife Federation's new brand strategy, brand identity, and marketing strategy.
view -
Reaching an LGBTQ Audience: An OraSure Case Study
Event Recaps September 9, 2020The maker of an in-home HIV test described how it reached gay men with its marketing message in a fun and non-judgmental way.
view -
Nonprofits and Donor-Advised Funds
Event Recaps September 3, 2020Nonprofits received an introduction to Donor-Advised Funds (DAFs) from Jack Doyle of Amergent and Amy Pirozzolo of Fidelity Charitable.
view -
Nonprofits and the United States Postal Service
Event Recaps September 3, 2020Veterans of the nonprofit sector offered insights regarding the use of the USPS.
view -
How Audio Drives Culture
Event Recaps September 1, 2020In this session, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.
view -
Mastercard: The Process and Future of Sonic Branding
Event Recaps September 1, 2020In this session, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.
view -
Media Dystopia: Sound as Savior
Event Recaps September 1, 2020While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.
view