Event Recaps
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Reinventing an (Almost) 40-Year Tradition
Event Recaps September 17, 2020Mary Sadeghy, head of corporate partnerships for the Sundance Institute, explained how planning for the COVID-19 pandemic became an opportunity to make the Sundance Film Festival more inclusive and accessible and how collaborating with sponsors and partners can ensure its success.
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Account-Based Marketing: The Center of a Cookie-Less Future
Event Recaps September 16, 2020In this session, Rob Griffin, VP of Media at BusinessOnline, discusses the holistic approach companies need to take to apply account-based marketing to their media strategy.
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Case Study: Cheetos House Of Flamin' Haute
Event Recaps September 16, 2020To cultivate brand fans, Cheetos put on a fashion show during New York Fashion Week, complete with Cheetos-themed looks that stylists could give to guests.
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COVID-19's Impact On Internet Searches
Event Recaps September 16, 2020Google shared observations on changes to consumers’ search behavior, touching on the restaurant and travel industries.
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Enhancing Marketing for Your Business and Your Channel Partners Starts with Listening
Event Recaps September 16, 2020In this session, Zebra Technologies shared how making a greater investment in “listening” to consumers can impact marketing efforts and enhance the customer experience.
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The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing
Event Recaps September 16, 2020In this session, Rory Sutherland, Vice Chairman of Ogilvy, discusses the biases and misconceptions that cause marketers to undervalue B2B marketing.
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Ad Industry Economic Update
Event Recaps September 15, 2020In this session, we'll take a look at the state of publishers, ad agencies, and advertising overall. This discussion will break down into three major topic areas including: major digital ad platforms; linear TV advertising/streaming ecosystem; and the state of ad agencies.
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An Introduction to PRAM
Event Recaps September 15, 2020Representatives of the ANA and Venable discussed the Partnership for Responsible Addressable Media (PRAM), which was launched in August 2020 as a collaborative effort of the leading advertising trade associations and companies representing every sector of the global advertising industry.
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ANA Law & Public Policy Content, hosted by Reed Smith
Event Recaps September 15, 2020Join top marketing experts, regulators, and legal practitioners for this exclusive Virtual Half-Day Conference that takes a deep dive into what senior level in-house counsel and compliance officers need to know in the increasingly complex intersection of law and policy.
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Best Practices on Pivoting Your Podcast Marketing Strategy During a Crisis
Event Recaps September 15, 2020The Entreprenista podcast launched in the fall of 2018, with the mission of empowering and providing business solutions to female entrepreneurs across the country.
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Centralize and Automate Production Data and Reporting
Event Recaps September 15, 2020Especially timely given COVID-19 and the increase in remote work, Mastercard was able to leverage a new platform (Prodigy) to help them centralize and automate decades-old legacy production admin functions. Prodigy is a new cloud-based marketing production data and reporting platform for content creators.
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Contributing to a World that Works for Employees and Everyone Else
Event Recaps September 15, 2020MOD Pizza created a work culture that celebrates employees and positively impacts communities resulting in a loyal customer fanbase.
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Firing Up an Employee Base to Ignite a Movement
Event Recaps September 15, 2020Truist created a cultural movement that helped millions take steps toward becoming financially confident.
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How Purpose-Led Corporate Culture Can Thrive In A Virtual World
Event Recaps September 15, 2020This session will feature examples of how global businesses and those headquartered outside the U.S. are activating purpose within their companies — today and perhaps tomorrow.
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How to Build a Purpose-Driven Brand from Scratch
Event Recaps September 15, 2020Blue Cross Blue Shield of Kansas City launched a reimagined primary care experience, and brand purpose played an important role in every aspect of the project.
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Pivoting into Content Creation
Event Recaps September 15, 2020National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.
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The Process for Embedding Purpose at Shell
Event Recaps September 15, 2020Shell described the program it developed to embed its brand purpose with its employees and business units around the globe.
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To Produce or Not to Produce
Event Recaps September 15, 2020Stacy Marcus, chief negotiator for the Joint Policy Committee and Matthew Miller, president of and CEO at the Association of Independent Commercial Producers (AICP), discussed the return of production after COVID-19 and the challenges facing brands, production companies, and actors in the new environment.
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What's Happening at the ANA
Event Recaps September 15, 2020Hear from ANA’s experts on the pressing issues facing the marketing industry.
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Will Three Times Be the Charm?
Event Recaps September 15, 2020Reed Smith’s Keri Bruce and PwC’s Sam Tomlinson discussed why the industry needs to fix its measurement issues concerning brand investments in digital and programmatic advertising to avoid ongoing inefficiencies.
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