Event Recaps
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Planning Through The Pandemic, Political and the Improbable
Event Recaps September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Q&A with Marc Vermut of Neustar
Event Recaps September 24, 2020Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Where TV and OTT/Streaming Worlds Collide
Event Recaps September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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Building a Media and Measurement Strategy for Sustainable Growth
Event Recaps September 23, 2020Debbie Weinstein of Google discussed how businesses can reconnect their brands with today’s consumers and transform for future growth.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Event Recaps September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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Insights Make History: A Line of Gender-Inclusive Dolls
Event Recaps September 23, 2020Mattel’s Monica Dreger explained how qualitative insights helped the company design its Creatable World line of gender-inclusive dolls.
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LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT
Event Recaps September 23, 2020In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.
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THE CONVERGENCE OF MARKETING
Event Recaps September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The End of Marketing as We Know It
Event Recaps September 23, 2020In this session, Neustar discussed recent consumer privacy regulations and their impact on how marketers manage consumer data.
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The Necessity of Cross-Media Measurement
Event Recaps September 23, 2020In this session the ANA, CBS, and Facebook discuss the need to unify media measurement across an increasingly fragmented media ecosystem.
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WHAT’S NEXT FOR AUDIENCE TARGETING AND ATTRIBUTION OPTIMIZATION
Event Recaps September 23, 2020This session will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.
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Creating a Successful Digital Presence
Event Recaps September 18, 2020Advanced technology like AI is already here, and is less about simply just using this technology at all, but using it correctly and fairly.
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Digital Transformation with Food Brands
Event Recaps September 18, 2020Focus Brands discussed how companies across retail and foodservice collaborate from an initial idea through to digital execution to garner continuous brand love, trust, and excitement.
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Leading Constructive Disruption
Event Recaps September 18, 2020Eric Austin, senior director of Global Brand Building and Media Innovation at Procter & Gamble (P&G) discussed a myriad of ways brands can show up for consumers where it matters most.
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The Robots Are Already Here
Event Recaps September 18, 2020Advanced technology like AI is already here, and is less about simply just using this technology at all, but using it correctly and fairly.
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Brand Activation Legal Committee: September 2020
Event Recaps September 17, 2020For September’s meeting, Loeb & Loeb will discuss recent (i) FTC and state AG updates; (ii) false advertising updates; (iii) NAD and NARB decisions; and (iv) state /federal statutory developments. Presenting from Loeb & Loeb will be Rachel Gartner, Ryan Martin, Robyn Mohr, and Libby O’Neill.
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Diversity and Inclusion in Fundraising
Event Recaps September 17, 2020Kerux Group examined the latest demographic data and fundraising intelligence on the rapidly growing Hispanic market.
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Jägermeister Presents: #SaveTheNight
Event Recaps September 17, 2020Cliff Rigano from Jägermeister discussed the brand’s Save the Night campaign, which offers trade and creative communities access to the paid gigs, professional opportunities, and social interactions they need to continue their creative endeavors during the COVID-19 pandemic.
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Navigating For Collective Trauma
Event Recaps September 17, 2020As we increasingly look to companies for leadership, how can brands design for the future as we navigate a collective social trauma? In this talk, Alain Sylvain, founder and CEO of Sylvain Labs, will dive into the psychology of shared trauma in this moment and, as a result, what consumers are really craving from brands as we collectively recover from it.
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