Event Recaps
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Measuring Media Quality with Attention Metrics
Event Recaps October 30, 2020Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.
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The Importance of Incrementality
Event Recaps October 30, 2020Brands need to be measuring the incremental effect marketing has on consumer behavior.
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The Theory of Everything Programmatic
Event Recaps October 30, 2020Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.
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Analytics in an Age of Uncertainty
Event Recaps October 29, 2020This session provided key intelligence on creating a predictive data and analytics strategy based on historical adaptability.
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How to Optimize ROI for Analytics Projects
Event Recaps October 29, 2020In a recent Big Data Executive survey from NewVantage Partners, 73 percent of Fortune 1,000 executives reported measurable results from their investments, but only 24 percent acknowledge that the results have been transformative and innovative.
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Implementing a Data Privacy-Resilient, Cross-Channel Impact Measurement Solution
Event Recaps October 29, 2020Michael Cohen, Chief Data and Technology Officer at Marketing Evolution, and Melissa Hopkins, CMO at Optus, presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes to data-sharing policy.
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Marketing in Turbulent Times
Event Recaps October 29, 2020Avinash Kaushik of Google described the work of his analytics team and how it has adapted to the demands imposed by the COVID-19 pandemic.
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Influencers B.C. (Before COVID) And D.C. (During COVID)
Event Recaps October 27, 2020In this session, Deloitte Digital's Heat will take you through how influencers have re-positioned themselves as a powerhouse for brands during the pandemic — and which of these themes are expected to last as restrictions begin to lift.
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Building Trust Amid COVID-19
Event Recaps October 23, 2020Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
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Capitalizing on the CTV Opportunity
Event Recaps October 23, 2020Sara Harms, VP and N.A. agency platform lead at Xandr, shared some best practices for marketers interested in exploring connected TV.
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Embracing Disruption From The Inside Out
Event Recaps October 23, 2020Join Jahid Mirza and Ben Dumas in this session as they share inspiring ways you can embrace this disruption professionally and drive your corporate and client success.
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Humanized Data-Led Creativity
Event Recaps October 23, 2020Dean Aragon of Shell said marketers need to humanize the way they view their audiences, customers, and stakeholders.
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Personalizing the Campbell’s Message Through Predictive Advertising
Event Recaps October 23, 2020Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.
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Radical Speed, Learning, and Risk Taking in 2020 on Brands Truly and Sam Adams
Event Recaps October 23, 2020Leysa Lysyj, CMO of Boston Beer Company, shared how the organization’s culture enabled it to be successful during the COVID-19 pandemic.
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United We Move: A Force for Good
Event Recaps October 23, 2020Within 48 hours of gym closures due to the COVID-19 pandemic, Planet Fitness pivoted and brought the “United We Move” initiative to life, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.
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Brand Activation Legal Committee: October 2020
Event Recaps October 22, 2020For October’s meeting, Dorsey & Whitney LLP’s presentation included an FTC regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD/NARB decisions, and privacy law developments.
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From Chaos to Creativity
Event Recaps October 22, 2020After walking into a Super Bowl-sized competitive attack on day one of the job and marketing through the pandemic and all that 2020 has had in store, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
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Lessons Learned From Altering Marketing Due to COVID Times
Event Recaps October 22, 2020Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.
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