Event Recaps

New Approaches to Evaluating Procurement
Event Recaps October 6, 2020
Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
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OPENING REMARKS
Event Recaps October 6, 2020
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Scope Management by the Numbers
Event Recaps October 6, 2020
As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
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Stay Top-of-Mind with Clients
Event Recaps October 6, 2020
Georgia Pacific shared key advice on how to make the most of a marketing budget.
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Taming the Wild West of Pitching
Event Recaps October 6, 2020
Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Event Recaps October 6, 2020
When procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.
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Becoming United and Inspired
Event Recaps September 30, 2020
Epiroc shared insight into how it strengthened its brand and work culture.
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Deloitte’s Lessons for Building an In-House Agency
Event Recaps September 30, 2020
Deloitte’s Green Dot Agency shared its tips and tricks on how to create a powerful and tight-knit in-house agency.
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How to Connect with Clients in a Real Way
Event Recaps September 30, 2020
Coldwell Banker discussed how to connect with clients, meet needs, and provide value.
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What If a Smile Could Move a Wheelchair?
Event Recaps September 30, 2020
Intel shared key tactics to help meet customer needs with the use of its AI technology.
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"Why Did The Chicken Cross The Road?" – The Church's Chicken Digital Transformation Story
Event Recaps September 29, 2020
Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.
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Central Garden & Pet: Using Data To Create Content For Any Audience
Event Recaps September 29, 2020
In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.
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Shopper Marketing Measurement
Event Recaps September 29, 2020
The marketing agency Blue Chip offered guidance to marketers looking to apply analytics to shopper marketing.
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What Journey (Retail or Otherwise) Isn't Powered By Weather?
Event Recaps September 29, 2020
AccuWeather illustrated the importance of weather data to a fully informed marketing plan.
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Balanced Measurement
Event Recaps September 24, 2020
Stan Sthanunathan of Unilever shared his thoughts on how brands can optimize for cross-media measurement.
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Building Trust and Transparency in Data
Event Recaps September 24, 2020
In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Digital-First Media At Eli Lilly
Event Recaps September 24, 2020
Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Driving Action To Fuel Change
Event Recaps September 24, 2020
This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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How Cross-Screen Attribution and State-of-the-Art Data Is Solving Challenges
Event Recaps September 24, 2020
Comscore and LiveRamp explored the challenges brands are facing in today's evolving marketplace at a recent ANA meeting.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Event Recaps September 24, 2020
Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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