Talent Acquisition and Retention

Today's employees are seeking positions that allow them to not only work remotely but also work efficiently. That is where automation comes into play.

To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.

For brands and organizations that need to compete for talent in today’s marketplace, creating a seamless and connected work environment is nonnegotiable. Collaboration tools can help marketers operating in virtually any industry make the typical workday better — and strive to create a pleasant experience for both their teams and companies.

At a recent CMO meeting, leaders in the industry discussed how to optimize workflow, productivity, hiring diverse talent, and maximizing media.

In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.

As full-time employees return to the office, they’re bringing with them new demands that go well beyond asking for a “hybrid” schedule; CMOs and marketing departments will need to adapt or risk increasing turnover. In fact, people are leaving their jobs in growing numbers, with the quit rate at an all-time high.

In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.

The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.

The ANA participated in a global research study sanctioned by the World Federation of Advertisers (WFA) to identify “What Marketing Talents Want.”

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.