Talent Acquisition and Retention

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”

What are trends and best practices regarding talent in the marketing industry?

What are current marketing salary benchmarks and hiring trends?

Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs.

A matrix to compare candidates you are interviewing.

A template to facilitate the development of standardized interview questions.

How are B2B brands highlighting their employees?

The 2023 Marketing Capabilities Framework, a first-of-its-kind talent resource developed by the ANA and the ANA Global CMO Growth Council, provides marketing leaders with an industry-wide playbook to elevate modern marketing talent, ultimately driving growth for their organizations and our industry.

Verizon shared how its adfellows program is providing upcoming advertising talent with opportunities across the marketing landscape.

As the marketing industry continues its digitalization, universities and colleges offer pools of talent steeped in digital communication that show little interest in marketing. What can brands do to avoid being the odd man out on campus?

With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?

Learn how adfellows has helped attract bright, young, diverse talent to Kellogg's in-house teams.

If you’re a company executive and you’re thinking about your team and workplace the same way you did two years ago, there’s a good chance you’re looking to fill a lot of vacancies — and will be doing so for the foreseeable future.

As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.

Based on a survey of over 350 respondents, Cella was able to draw a variety of conclusions about workers and job-seekers.

Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

In a complicated and changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.