ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
-
Building the Future We Want, with Tameka Vasquez, founder of The Future Quo
Marketing Futures Podcast March 7, 2023Futurist and founder of The Future Quo Tameka Vasquez joined the Marketing Futures Podcast to explain why brands must take an active role in creating a better future.
view -
Live Sports in the Metaverse, with Warner Bros Discovery and The Infinite Reality
Marketing Futures Podcast February 15, 2023Warner Bros Discovery and metaverse partner The Infinite Reality visited the pod to discuss their new partnership, and how the metaverse can revolutionize the live sports experience.
view -
2035: Living Your Best Meta-Life, with Futurist Faith Popcorn
Marketing Futures Podcast February 10, 2023The "Original Futurist" Faith Popcorn takes us to the year 2035, where the metaverse has become a central part of our everyday lives.
view -
Year End Roundup, with Matthew Schwartz of the ANA Champions of Growth Podcast
Marketing Futures Podcast December 16, 2022Matthew Schwartz, host of ANA's Champions of Growth Podcast, joins the Marketing Futures Podcast to review the year that was.
view -
Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry
Marketing Futures Podcast December 9, 2022Cindy Chastain, SVP of Customer Experience & Design at Mastercard Foundry, took us behind the scenes of the Foundry, the brand’s internal innovation engine.
view -
How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
view -
Get in the Game, with Jonathan Stringfield of Activision Blizzard
Marketing Futures Podcast December 2, 2022Jonathan Stringfield, VP of Global Business Research & Marketing at Activision Blizzard, joined the pod to discuss his recent book, Get in the Game, which lays out the cultural and economic importance of gaming.
view -
Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming
Podcast Clips December 2, 2022Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.
view -
Forecasting the Future, with DEFINITION 6
Marketing Futures Podcast November 17, 2022Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.
view -
Why Data Maintenance Is an Ongoing Endeavor for Marketers
Podcast Clips November 17, 2022Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.
view -
Cult-Like Brands, with Chris Kneeland of Cult Collective
Marketing Futures Podcast November 1, 2022Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.
view -
A Human-Centric Digital Approach, with Nicole Levings of Audience Collective
Marketing Futures Podcast October 11, 2022Nicole Levings, Managing Director of Audience Collective, joined host Mike Berberich on the pod to share findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace.
view -
The Physics of Marketing, with Mathias Elsasser of PwC
Marketing Futures Podcast September 29, 2022Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.
view -
Building a Composable Enterprise, with Eric Feige of VShift
Marketing Futures Podcast September 15, 2022On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.
view -
Synthetic Voices, with Sean King of Veritone
Marketing Futures Podcast August 26, 2022Sean King, SVP of Commercial Services at Veritone, joins the podcast to talk about synthetic voices. Created by AI to precisely imitate a specific person's voice, this technology is changing audio marketing as we know it.
view -
The Right CMO for the Right Job
Podcast Clips August 19, 2022Katie Klumper, founder and CEO of Black Glass Consulting, joined the Marketing Futures Podcast to discuss why if you asked 30 CMOs what they do, you’d get 30 different job descriptions.
view -
An AI-Driven Future, with Mari Joller of Snackable
Marketing Futures Podcast August 12, 2022Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.
view -
Artificial Intelligence Expert Mari Joller on “Responsible AI”
Podcast Clips August 12, 2022Mari Joller, founder and CEO of the AI-powered platform Snackable, gives an example from her career of what an unintended consequence of AI could be and offers some advice for how marketers and developers can minimize the negative effects of these consequences.
view -
Metaverse Deep Dive, with Media.Monks
Marketing Futures Podcast August 4, 2022Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.
view -
The Customer's Journey into the Future, with Shiva Mirhosseini of AAA
Marketing Futures Podcast July 29, 2022Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.
view