Extended Reality

In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.

Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, esports, and the metaverse.

Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).

In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).

In this video, learn how HP is using VR and the Metaverse.

In this video, learn how McDonald's is bringing the fundamentals of experiential marketing into the virtual space.

ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"

The metaverse is all about bringing customer experience to the forefront of marketing in a whole new way. The pandemic gave way to a boom in virtual shopping methodologies, and the response of the consumer market speaks well to the future possibilities of marketing in the metaverse.

National Geographic created an AR filter that put Instagram users in the middle of Mount Everest’s most famous landscapes while they were stuck at home during the pandemic.

In this video, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.

Technology has empowered us to achieve so much more — to do things that could not be imagined before. And still, one thing that has not changed is the dread we experience when we enter the world of customer service.

Tubular Labs compared the audience demographics, content preferences, and e-commerce behaviors of the gaming audience on social video.

Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.

With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.

The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.

Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.

As technologies like AR, VR, NFTs, and blockchain gain more traction, so does the notion of the "metaverse" as a potential successor of the internet. In this video, learn why gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.