It’s Time for Marketing to Take the Lead on Sustainable Business Practices | Leading Edge | Industry Insights | All MKC Content | ANA

It’s Time for Marketing to Take the Lead on Sustainable Business Practices

Sustainability is undoubtedly all the rage for B2C and B2B organizations as a new wave of environmentally-conscious consumers puts their money where their mouths are. Some 70 percent of shoppers say they would pay more for environmentally responsible brands.