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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.
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This Campaign from Shell Gamified Work and Awarded Prizes
Smarties Awards September 30, 2024Shell Vietnam gamified the work of truck drivers, allowing them to earn points for every kilometer driven during work, which could then be exchanged for prizes that would help make life better for the drivers and their families.
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How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business
Smarties Awards September 30, 2024Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.
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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
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How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis
Smarties Awards September 30, 2024With its “Homeless Gallery” campaign, German newspaper Hinz&Kunzt was able to blend physical and digital components into an engaging experience that both shone a light on the issue of homelessness in Hamburg and drove sales and donations for the publication.
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How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
Smarties Awards September 30, 2024Recognizing a glaring lack of Black representation among comic book creators, Ally created a multi-channel, content-based campaign that aimed to both shine a light on the issue of underrepresentation and give Black writers and artists the chance to break into the comics industry.
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Sprite Helps Consumers Beat the Heat in Vietnam
Smarties Awards September 30, 2024Sprite pitched itself as the perfect, cooling solution to oppressive heat with tactics that met generation Z consumers when they were at their hottest.
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OREO Undertakes a K-Pop Collaboration to Drive Business in Southeast Asia
Smarties Awards September 30, 2024OREO created a new cookie inspired by the band BlackPink to appeal to generation Z.
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Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Smarties Awards September 30, 2024Yas Island used a recognizable and nostalgic hit song with new lyrics across media channels to promote its attractions and offers.
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Chinese Dairy Brand Connects Fans with Football Stars During FIFA World Cup
Smarties Awards September 30, 2024Yili combined famous football players and an interactive digital portal to gain brand visibility in China during the 2022 FIFA World Cup.
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From Linear to Streaming: The Evolution of Live Events
Knowledge Partners September 12, 2024In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.
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Uncorking Growth: Bread & Butter Wines' Recipe for Digital Success in a Saturated Market
Knowledge Partners August 9, 2024For food and beverage marketers battling shelf space and consumer attention, Bread & Butter Wines offers a blueprint for standing out in the crowded wine aisle.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Highlights July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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This Cooking Competition Helped McCain Sell a New Potato Offering
B2 Awards July 7, 2024To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.
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How This B2B Brand Partnered with Ozzy Osbourne to Drive Consideration
B2 Awards July 7, 2024Partnering with the likes of musicians Ozzy Osbourne, Joan Jett, Gary Clark Jr., Billy Idol, and Paul Stanley, Workday created a campaign that drove impressive results for both brand awareness and consideration.
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How KPMG Used Spoof Products to Show It Understood Its Target Audience
B2 Awards July 5, 2024To show decision makers that it understood them, KPMG designed a series of spoof products, based on a grocery store “own brand” range, each meant to represent one of the Consumer Consulting division’s offerings.
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