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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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Veterans Organizations Are Embracing an Integrated Marketing Strategy
Social Impact November 11, 2024Americans donate more than $2.5 billion annually to military-related groups, but the number of such organizations has ballooned to more than 45,000, many offering specialized services ranging from yoga to equine therapy.
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What Nonprofits Can Do to Prepare for 2025 and Beyond
Social Impact October 30, 2024While the near-term economic outlook is encouraging, nonprofits need to adapt to dramatic changes in the charitable giving landscape as well as the rising challenges presented by artificial intelligence.
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Political Advertisers Have an Untapped Opportunity in Context and Creative
Leading Edge October 28, 2024Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential.
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Reaching Persuadable Voters During Campaign Crunch Time
Leading Edge October 24, 2024The media channels that have already experienced the heaviest levels of political use to date may be over-saturated, facing inventory pressures, or too expensive to be used efficiently from now until Election Day. And, if a campaign's ads need to run in swing states that are the primary focus of most political advertising this year, the situation becomes even more dire.
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Why Do Nonprofits Struggle with Change Management
Podcast Clips October 17, 2024Aila Malik, founder and co-principal of research and practice at the Venture Leadership Collective, discusses why she thinks nonprofits struggle so much with change management.
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This Is Why Nonprofits Should Focus Marketing Dollars on “Movement Building”
Podcast Clips October 17, 2024What is “movement building” and can it be the key to reshaping how nonprofits think about marketing investments? Venture Leadership Collective’s Aila Malik thinks so.
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How Nonprofits Can Drive Impact
Beyond Profit Podcast October 15, 2024In this episode of Beyond Profit, the Venture Leadership Collective's Aila Malik joins host Ken Beaulieu to discuss the nonprofit landscape and what may be holding the sector back, as well as how nonprofits can drive success through marketing, manage leadership expectations, reach new donors, and more.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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The Power of Influencer Marketing for Nonprofits
Event Recaps October 15, 2024Influencers are becoming a larger and larger part of brands’ marketing mixes, and nonprofits, too, are capitalizing on this still-new channel. At an October 2024 meeting of the ANA Nonprofit Organizations Committee, the audience received advice for how to capitalize on this powerful marketing resource from Moore's Misti Dragano.
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The Art (and Science) of Who Not to Target with Your Fundraising Campaigns
Leading Edge October 7, 2024A nonprofit's journey to greater impact doesn’t just hinge on stellar campaigns and compelling missions. It's also about precision in reaching the right audience — those genuinely aligned with your cause and able to contribute. Amid the transformative power of technology, particularly AI and machine learning (ML), lies an often under-emphasized strategy: knowing who not to target.
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An Innovative Campaign to Combat Antisemitism
Smarties Awards September 30, 2024The Foundation to Combat Antisemitism undertook a campaign to raise a groundswell of opposition to antisemitism in the U.S.
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How Nonprofits Connect with the Next Generation of Donors
Podcast Clips September 30, 2024Save the Children’s Nicole O’Connor discussed her organization’s strategy for connecting with gen Z donors.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds September 11, 2024In this town hall session, get a pre-election update with a focus on potential outcomes and their impact on the nonprofit sector. As the election approaches, understanding the political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Refreshing a Legacy Brand for Today’s Consumer
Event Recaps September 10, 2024Goodwill shared how it transformed its brand story by highlighting its job training and employment services.
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Fundraising During the Election Season
Social Impact August 26, 2024As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.
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Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond
Event Recaps August 20, 2024Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.
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Six Tips for Nonprofits in Pursuit of Growth
Event Recaps August 20, 2024During a session at an ANA One-Day Conference, RKD Group and the Atlanta Humane society offered tips to nonprofits looking to drive growth.
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What We've Learned: Insights from Industry Innovators
Event Recaps August 20, 2024During a session at the 2024 ANA Nonprofit Growth Summit, a panel of nonprofit industry leaders shared examples of times when innovation led to a successful campaign for the sustainer programs of their respective nonprofit organizations.
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Turning Spirits into Love
Social Impact August 19, 2024Tito's Handmade Vodka launched a number of charitable initiatives under its "Love, Tito's" umbrella, all with the goal of making the world a better place. In this interview, Taylor Berry, VP of marketing at Tito's, says if the brand can turn the focus on the nonprofits it supports, the love will come right back around to the brand.
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