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  • Leveraging Data to Identify and Connect with Potential Donors

    Industry Insights   July 2, 2024  

    Data has incredible potential for identifying and connecting with potential donors. When used effectively, data can help nonprofits level up their fundraising campaigns, build meaningful relationships, and drive long-term support. It’s a win-win-win.

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  • Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry

    B2 Awards   June 30, 2024  

    Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.

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  • Ecolab Launched a B2B Campaign to Fight Climate Change

    B2 Awards   June 29, 2024  

    By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.

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  • Conservation Fundraising Meets the Era of AI

    Social Impact   June 24, 2024  

    Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.

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  • Partners for Purpose

    Social Impact   June 17, 2024  

    Partnering with nonprofits can be a powerful way for companies to promote their brand purpose. But getting it right is the hard part. Ensuring the partnership is authentic is just one way for brands to better collaborate with nonprofits.

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  • Data-Driven Strategies for Nonprofit Success

    Event Recaps   June 12, 2024  

    Memorial Sloan Kettering Cancer Center described some of the ways it is facing the common challenges that beset nonprofits in their efforts to fundraise effectively.

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  • Empowering Women to Create Impact

    Beyond Profit Podcast   May 28, 2024  

    In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.

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  • Data Privacy Laws and Their Implications for Nonprofits

    Event Recaps   May 14, 2024  

    During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.

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  • Seven Principles to Guide Cannabis Advertising

    Event Recaps   May 9, 2024  

    At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.

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  • 10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers

    Event Recaps   May 9, 2024  

    During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.

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  • Plan International Battles Gender Stereotypes Online

    Event Recaps   April 30, 2024  

    During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.

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  • Plan International Battles Gender Stereotypes Online

    Conference Session Videos   April 30, 2024  

    In this video, Plan International described how it has striven to combat superficial female stereotypes.

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  • Nonprofits Are Jumping on the AI Bandwagon

    Social Impact   April 29, 2024  

    A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

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  • ParkinSex: An Inclusive Guide for People with Parkinson’s Disease

    REGGIE Awards   April 28, 2024  

    Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.

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  • Nonprofit Fundraising

    ASK Answers   April 26, 2024  

    How can nonprofits successfully raise funds for their organization?

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  • How the San Diego Rescue Mission Used AI to Reveal Humanity

    REGGIE Awards   April 18, 2024  

    The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

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  • Breaking Through to Gen Z

    Event Recaps   April 17, 2024  

    How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.

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  • Breaking Through to Gen Z

    Conference Session Videos   April 17, 2024  

    How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.

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  • Nonprofit Federation Member Spotlight Series: CARE

    Pulse   March 25, 2024  

    ANA member CARE works around the globe to save lives, defeat poverty and achieve social justice. CARE’s CMO Monica Rowe spent nearly 20 years working for some of the world’s most influential fashion and beauty brands before transitioning to the for-purpose space. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Monica about marketing humanity and how CARE overcomes the economic storms by innovating, embracing new technologies, and maximizing partnerships.

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  • Don't Count Out Direct Mail Just Yet

    Social Impact   March 25, 2024  

    For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.

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