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Leveraging Data to Identify and Connect with Potential Donors
Industry Insights July 2, 2024Data has incredible potential for identifying and connecting with potential donors. When used effectively, data can help nonprofits level up their fundraising campaigns, build meaningful relationships, and drive long-term support. It’s a win-win-win.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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Ecolab Launched a B2B Campaign to Fight Climate Change
B2 Awards June 29, 2024By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.
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Conservation Fundraising Meets the Era of AI
Social Impact June 24, 2024Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.
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Partners for Purpose
Social Impact June 17, 2024Partnering with nonprofits can be a powerful way for companies to promote their brand purpose. But getting it right is the hard part. Ensuring the partnership is authentic is just one way for brands to better collaborate with nonprofits.
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Data-Driven Strategies for Nonprofit Success
Event Recaps June 12, 2024Memorial Sloan Kettering Cancer Center described some of the ways it is facing the common challenges that beset nonprofits in their efforts to fundraise effectively.
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Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
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10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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Plan International Battles Gender Stereotypes Online
Conference Session Videos April 30, 2024In this video, Plan International described how it has striven to combat superficial female stereotypes.
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Nonprofits Are Jumping on the AI Bandwagon
Social Impact April 29, 2024A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.
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ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
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Nonprofit Fundraising
ASK Answers April 26, 2024How can nonprofits successfully raise funds for their organization?
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How the San Diego Rescue Mission Used AI to Reveal Humanity
REGGIE Awards April 18, 2024The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.
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Breaking Through to Gen Z
Event Recaps April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Breaking Through to Gen Z
Conference Session Videos April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Nonprofit Federation Member Spotlight Series: CARE
Pulse March 25, 2024ANA member CARE works around the globe to save lives, defeat poverty and achieve social justice. CARE’s CMO Monica Rowe spent nearly 20 years working for some of the world’s most influential fashion and beauty brands before transitioning to the for-purpose space. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Monica about marketing humanity and how CARE overcomes the economic storms by innovating, embracing new technologies, and maximizing partnerships.
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Don't Count Out Direct Mail Just Yet
Social Impact March 25, 2024For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.
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