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12 Award-Winning Nonprofit Campaigns That Will Inspire You
Pulse March 6, 2025The Association of National Advertisers’ Nonprofit Federation emphasizes the importance of nonprofits “learning from each other” and “sharing “industry-leading best practices.” One of the ways that the ANA facilitates this circulation of knowledge is through its case study program, which showcases the best and most pathbreaking work of marketers who in many instances are promoting the work of nonprofits.
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The Art and Science of Structuring Ask Amounts for Maximum Impact
Leading Edge February 28, 2025At the heart of every successful fundraising campaign lies a delicate balance between the analytical precision and the intuitive understanding inherent in human intelligence. It is here, at this intersection, that we find the strategic power of a new approach, Donor Science, and its impact on the ask array model.
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'Climb for Clean Air' Raises the American Lung Association to New Heights
Social Impact February 10, 2025The American Lung Association's "Climb for Clean Air" challenges budding alpinists to climb some of the most iconic peaks of the Pacific Northwest. Part of the program's longstanding appeal is enabling volunteers to strive for personal goals while sharing their feats with friends and family.
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McDonald's Brings Back Uncle O'Grimacey After 40 Years
Marketing News February 6, 2025McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.
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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Pulse January 30, 2025In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
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These Three Brands Make Positive Change for Disability Rights
Pulse January 29, 2025Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.
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Can Nonprofits Explain Their Brand Purpose?
Social Impact January 13, 2025Despite myriad benefits, many nonprofits do not focus on "brand purpose" per se because such organizations are inherently defined by their purpose rather than making money. Obtaining funding toward brand-building can also be a tough sell. But with changes in the donor landscape, nonprofits now ignore brand purpose at their own peril.
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A Conversation with The NonProfit Times’ Paul Clolery
Pulse January 8, 2025In advance of his fireside chat with Tunde Wackman, chief development officer for World Central Kitchen, at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with veteran journalist Paul Clolery to get his thoughts on a variety of industry issues.
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This Organization Fought Censorship in Libraries
Multicultural Excellence Awards January 6, 2025Digital Public Library of America struck back at libraries that ban books with a digital workaround.
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Exposing Asian American Women to CPR Training
Multicultural Excellence Awards January 6, 2025The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
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Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
Multicultural Excellence Awards January 6, 2025The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
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The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
Multicultural Excellence Awards January 6, 2025The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
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Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural Excellence Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
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Open Rates by Type of Mail
Money Slides January 2, 2025The United States Postal Service (USPS) shares the results of a study that quantify the frequency with which different types of mail are either opened or discarded without a second look. The types of mail covered include catalogs, coupon booklets, and a wide array of different advertising mailers.
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Nonprofit Maturity Assessment
Tools January 1, 2025Use this tool if you're a Nonprofit and want to evaluate your marketing program maturity.
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Nonprofit Marketing Metrics Dashboard
Tools January 1, 2025If you're a Nonprofit, use this to define, track, and report on your marketing program metrics.
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How Nonprofits Can Entice Corporate Partners to the Cause
Social Impact December 16, 2024The decline in corporate partnerships with nonprofits raises major questions for marketers: What are the challenges and barriers to forging mutually beneficial partnerships? How can negotiations be simplified? And do guaranteed partnership minimums need to be discarded? Answering those questions will be crucial for nonprofits that want to stay solvent, cultivate deeper relationships with donors, and boost their visibility.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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The American Parkinson’s Disease Association Shares the Impact of Partnership with Havas Lynx
Event Recaps November 19, 2024During a session at an ANA Brand Purpose committee meeting, The American Parkinson’s Disease Association shared the impact of its purposeful partnership with Havas Lynx New York.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds November 14, 2024In this town hall session, speakers provided a post-election analysis with a focus on the outcomes and their impact on the nonprofit sector. With the election behind us, understanding the new political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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