ANA Ethics Code of Marketing Best Practices
The ANA Ethics Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be a resource to guide the industry towards ethical business practices with the overarching goal of rebuilding and maintaining consumer trust.
The Code covers the following sections:
- Member Principles
- Advertising Offers
- Audiences (Children, Older adults, Disabled)
- Diversity and Inclusion
- Data Privacy, Security and Stewardship
- Regulated Products (Tobacco, Alcohol, and others)
- Digital Innovation (AI, Machine Learning, and Automated Processing)
This is a living, evolving document. If you are interested in participating in the drafting of further enhancements to the Code, contact us at ethics@ana.net. We will be reconvening the Ethics Code Steering Committee periodically to review and consider further enhancements. The Code cannot and does not cover every nuanced topic. It provides broad guidance on issue areas identified as timely and relevant that will continue to be reviewed to reflect changes in the legislative, regulatory, technological, and business landscape.
Our vision is to advance an accountable and ethical marketing ecosystem for brand growth through a central Code of Ethics, alongside complementary efforts that help implement the spirit of that code, managed by the Center for Ethical Marketing and ANA's leadership as a force for responsible growth. The Code is voluntary and matched with a foundational self-regulatory program to help educate companies on implementing acceptable industry standard practices. These efforts stave off regulation at the state and federal levels. It serves as the baseline of best practices for our industry through ethical accountability and elevates ANA and its members as leaders in this area.
Source
"ANA Ethics Code of Marketing Best Practices." ANA, July 2024.