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Search returned: 97 document(s).
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Why Residential Proxies Are Primed to Wreak Havoc in the Streaming Industry
Industry Insights May 22, 2024The explosive growth of streaming services has transformed media consumption, granting unprecedented access to a world of content. Yet, beneath this digital revolution's surface, a challenge looms large, one that threatens the very sustainability of the streaming industry: the dramatic rise in the use of residential proxies and VPNs.
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Marketing in a Cookie-Less World
ASK Answers May 17, 2024What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
Industry Insights May 10, 2024In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.
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Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
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Text Marketing: Highly Regulated and Needs Permission
Ethics Issue Alerts April 23, 2024Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.
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CPRA: What All Advertisers Must Do to Comply
Industry Insights April 5, 2024The California Privacy Rights Act (also called CPRA or Proposition 24) amended and added new privacy protections to the California Consumer Privacy Act (CCPA) that advertisers must comply with.
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Making Media Sustainability a Priority
Event Recaps March 20, 2024Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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Making Media Sustainability a Priority
Conference Session Videos March 20, 2024In this video, speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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The IP Address Is the Permanent Solution for Proof of Performance
Industry Insights February 19, 2024In adtech, the market has a number of preconceptions about the IP address that are not necessarily accurate, so it is important to share a bit of additional context on the IP address.
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Privacy, Data, and Consent: Consumer Attitudes
ASK Answers January 17, 2024How do consumers feel about how their personal data is managed online?
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The Key to Measurement Is the IP Address
Industry Insights January 10, 2024The industry’s well-documented drama surrounding the end of the third-party cookie is finally here. Now that is finally real – we need to acknowledge that this is going to be a big disruption to the status quo, upending years of investments that call into question a very large number of innovations, systems, brand workflows and business model decisions.
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Using Testimonials, Endorsements, and Consumer Reviews in Marketing
Ethics Issue Alerts January 5, 2024Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.
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Can AI Solve the Data Privacy Challenge?
B2C December 22, 2023The vast majority of the advertising industry agrees that a state-led approach to data privacy legislation does not work. But what might privacy look like in an ideal future, and is AI the answer?
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The Need for a Comprehensive U.S. Data Privacy Law
B2C December 15, 2023The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.
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6 Strategies for a Cookieless & Privacy-by-Design Future
Industry Insights December 14, 2023With impending third-party cookie deprecation and evolving privacy regulations, marketers face new challenges in reaching customers and measuring campaign performance. Here are key tactics to prepare for marketing success in a post-cookie, privacy-by-design world — and gain a competitive advantage in 2024.
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Privacy Trends & Regulations
ASK Answers December 14, 2023How can my brand best respect consumer privacy and adhere to current regulations?
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Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance
Event Recaps November 16, 2023A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.
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How to Move the Privacy Needle Without Really Trying
Industry Insights November 14, 2023Many organizations have adapted to a privacy-centric world by addressing several fundamental aspects of consumer data privacy, including cookie notices, privacy policies, and managing complaints. Focus has often been on the first State regulations in the U.S.: the California Consumer Privacy Act and the California Privacy Rights Act.
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Five Years of GDPR: Why Businesses Are Still Falling Short of Consent Requirements
Industry Insights October 24, 2023To collect or process user data under the GDPR, you need a solid legal basis to do so. For most businesses, obtaining user consent is the most straightforward way to get that legal basis. However, the consent requirements of the GDPR are often misunderstood by businesses. This blog will help you understand these requirements.
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If You Really Want to Be Privacy Compliant, Be Accurate
Industry Insights October 18, 2023A new wave of identity solutions won’t allow our industry to have its cookie and eat it too. Digital privacy is here to stay. Either we choose to live in denial by investing in less transparent, more wasteful versions of the past, or we fully embrace privacy by committing to data and accuracy.
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