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Search returned: 125 document(s).
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“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
Leading Edge December 12, 2024Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.
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Editor Highlights: Gen AI, ABX, and SQL Conversions
Pulse December 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Getting the First-Party Data Engine Running: What Are Marketers Missing?
Leading Edge November 26, 2024First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More
Webinar Rewinds November 20, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Consumers May Be More Willing to Trade Data for Free Content
Leading Edge October 21, 2024The last few years have seen rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
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ANA/Google Webinar: Perspectives on a New Era of Online Privacy
Event Recaps October 17, 2024Industry leaders recently shared updates from the Privacy Sandbox team and insights from major players in the advertising technology space during a webinar on the future of digital privacy and advertising.
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This Is What Marketers Can Do to Comply with the U.S.’s Patchwork of Data Privacy Laws
Podcast Clips September 30, 2024Chris Oswald, EVP and head of law, ethics, and government relations at the ANA, gave his take on what brands and marketers can do to ensure they comply with the now dozens of data privacy laws that exist across the U.S.
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How Marketers Navigate the Legislative Terrain
Champions of Growth Podcast September 25, 2024Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.
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Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally
Ethics Issue Alerts August 26, 2024Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.
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Marketing News Quiz for August 24, 2024
Marketing News Quiz August 24, 2024In this week's marketing news quiz: fast-food restaurants using technology to forge long-term growth, a new celebrity whiskey brand, the philanthropy of Tito's Handmade Vodka, and more.
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Sensitive Data: Commonalities and Outliers Among State Privacy Laws
Leading Edge August 23, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published
Ethics Issue Alerts August 19, 2024The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).
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ANA New Marketing Ethics Code Essential to Consumer Trust
Ethics Issue Alerts August 8, 2024To promote a common set of rigorous standards and solutions for ethical marketing, the Association of National Advertisers (ANA) developed a new comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”
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How the Industry Is Reacting to Google’s Latest Cookie Bombshell
Pulse July 26, 2024After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).
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New Decisions in the NAD and Federal Courts for Boastful Advertising Claims
Event Recaps July 24, 2024Representatives from Dorsey & Whitney LLP provided an overview on three key decisions related to boastful advertising claims, illustrating the importance of making claims that are truthful, accurate, and adequately substantiated.
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Marketing News Quiz for July 20, 2024
Marketing News Quiz July 20, 2024In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
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Navigating AI’s Privacy Implications
Event Recaps July 19, 2024BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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Navigating AI’s Privacy Implications
Conference Session Videos July 19, 2024In this video, BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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