Ethics Steering Code Committee
Shaping the future of ethical marketing.
Ethical marketing and advertising leads to brand growth and builds consumer trust. ANA is a leader in the advancement of ethical best practices and self-regulation across the entire industry. Our vision is to provide an ethical framework that provides direction and inspiration through a new ANA Code of Ethics.
ANA is bringing together top thought leaders in our industry to shape and bring forth what it means to be an ethical advertiser and marketer.
We Want Your Input
We're excited to unveil the new draft edition of the ANA Marketing Code of Ethics, a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
Please review the Code in its entirety or the sections that pertain to your work and share your feedback by April 30.