These Brands Show Support for Women and Take Steps Toward Change | Pulse | Industry Insights | All MKC Content | ANA

These Brands Show Support for Women and Take Steps Toward Change

It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.