Latinos: Verizon’s Growth Disruptors
Ricardo Aspiazu is the SVP of creative and brand design at Verizon. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, Nov 18-20 in Las Vegas. ANA SVP of brand and media, Julie Weitzner, recently sat down with Ricardo for a pre-conference interview in which they discussed why multicultural marketing IS mainstream marketing, and how that strategic approach is a business driver for Verizon.
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