These B2B Campaigns Took Partnerships and Content to the Next Level | Pulse | Industry Insights | All MKC Content | ANA

These B2B Campaigns Took Partnerships and Content to the Next Level

Partnership is an integral part of marketing successfully and resonating with consumers more authentically. Effectively partnering with organizations, celebrities, and/or creators is also a foundational way to create content that provides valuable experiences, information, and context. For instance, if someone’s favorite celebrity or creator, or a reputable organization, credibly touts a needed product (like a new toothpaste), the consumer will trust the brand more.