How the Industry Is Reacting to Google’s Latest Cookie Bombshell | Pulse | Industry Insights | All MKC Content | ANA

How the Industry Is Reacting to Google’s Latest Cookie Bombshell

After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).