Rethinking Agency Performance: The Value Index
Agency Mania Solutions highlighted three values that advertisers should champion to optimize the value of their relationships with agencies:
- Effectiveness: Advertisers should establish quantitative targets for agencies to meet – targets that could, say, include specific goals for revenue or market share.
- Engagement: Agencies' work should be executed in a collaborative and well-coordinated manner and the deliverables should be handed off in a seamless fashion.
- Efficiency: Agencies' work should be competitively priced.
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Source
"Rethinking Agency Performance: The Value Index." Bruno Gralpois, Founder of Agency Mania Solutions, April 2019.
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