Search Marketing Knowledge Center

Featured Retail Media Networks

Conference Session Videos October 9, 2024

This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.

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Global CMO Growth Council Executive Forum at Cannes International Festival of Creativity 2024

CMO Content July 31, 2024

This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies to leverage multicultural media for business growth. Lela Coffee, Vice President of Multicultural Business Acceleration at P&G, introduced the delegates to seven trusted P&G partners.

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Is the Ad Agency Model Broken?

Champions of Growth Podcast July 24, 2024

Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.

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Key Insights from "Cost of the Pitch II"

Event Recaps June 25, 2024

A trio of representatives from the ANA, the 4A’s, and Advertiser Perceptions discussed key findings from The Cost of the Pitch II, a research report focused on improving client-agency relationships.

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Cost of the Pitch II: The Rise of Value

Research Reports June 11, 2024

The 2024 "Cost of the Pitch II: The Rise of Value" report builds upon a previous 2023 report, delving deeper into the evolving dynamics of value within client-agency relationships and the factors for a successful long-term client-agency relationship.

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Resource List of Certified Diverse Suppliers for Marketing/Advertising

Leading Edge June 5, 2024

To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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The Most Important Factors to Clients in Selecting an Agency

Money Slides May 15, 2024

The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.

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Tips for Agencies, Search Consultants, and Procurement Professionals

Event Recaps May 8, 2024

Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

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Tips for Agencies, Search Consultants, and Procurement Professionals

Conference Session Videos May 8, 2024

In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

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Getting Paid What You’re Worth

Conference Highlights May 6, 2024

Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.

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Virtual Diversity Fair: Black-Owned Media Companies

Conference Session Videos April 19, 2024

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.

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Meet the SSPs: Virtual Supplier Showcase

Conference Session Videos March 7, 2024

The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.

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A CMO’s Agency Wake-Up Call

Knowledge Partners March 6, 2024

This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.

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Agency Management Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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Lessons to Maximize Your Agency and Partner Relationship

Event Recaps February 13, 2024

Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.

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Agency Searches and Reviews: What Type of Consultant Is Right for You?

Leading Edge January 26, 2024

There are many valuable consulting specialties. Regarding agency searches or reviews, a pitch consultant and an agency search or review consultant provide valuable yet distinct services from one another at different budget levels.

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Firing Your Agency Checklist

Tools January 22, 2024

Use this checklist to help you take a systematic approach to firing your agency.

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Firing Your Agency Cheat Sheet

Tools January 22, 2024

Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.

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Firing Your Agency Quick Win Package

Quick Wins January 22, 2024

ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.

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