Search Results for All Content (access may be restricted)
Search returned: 391 document(s).
-
GoTo Foods: Reinventing Creative Services with a New In-House Agency Model
Event Recaps November 7, 2024GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.
view -
Nurturing Culture in In-House Agencies
Partner Content November 5, 2024Effective in-house leaders create an environment where trust, transparency, and open communication are the norm. At the same time, leaders must stay on top of issues such as burnout, which can drain creativity and cause disengagement. Encouraging balance and introducing fresh perspectives helps keep the energy high, ensuring the agency remains a creative powerhouse.
view -
The Continuing Education of In-House Agencies
Trends and Technology October 29, 2024As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.
view -
Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations
Soundbites October 29, 2024Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.
view -
These In-House Campaigns Showcase Messages of Inspiration
Pulse October 18, 2024Engaging consumers through empathy not only prioritizes a human-centric approach to advertising, but also fosters genuine connection and community through relatable and inspirational content. Focusing on positive emotions, and the ways all people can help create a better environment physically and emotionally for themselves and others, can help boost ad recall and brand loyalty. It’s common sense too: Everyone wants to feel good – and feel connected to others around them.
view -
These In-House Campaigns Successfully Leveraged Collaborations
Pulse October 11, 2024Partnerships and collaborations between different brands and/or creators can significantly improve consumer engagement, loyalty, and preference. Whether collaborating on a swag line or creating a video series with a creator, brand activations can powerfully provide experiences, memorable moments, and delight.
view -
Building a Strong Creative Culture in an In-House Agency
Partner Content October 10, 2024While the responsibility of establishing a creative culture starts with leadership, the consistent building, maintenance, and enhancement of the culture requires a team effort grounded in an organization's values and brand. Here are tips for marketing leaders to not only establish a creative culture but ensure that it thrives and drives success for the team, in-house agency, and the broader organization.
view -
The Guiding Philosophy of Delta’s In-House Agency
Event Recaps October 1, 2024During a session at a September 2024 ANA In-House Agency Day, Delta’s in-house agency, Window Seat Brand Creative, shared the philosophy that guides its approach to its work and the imperatives that concretize that philosophy in its conduct. Those imperatives guide its prioritization of resourceful innovation, empathy, and intuition.
view -
Centralizing and In-Housing the Marketing Function: Taylor Morrison’s Story
Event Recaps October 1, 2024During the keynote session at ANA’s September 2024 In-House Agency Day, attendees learned about how homebuilder Taylor Morrison transformed its marketing function’s organization and approach from Stephanie McCarthy, chief marketing and communications officer.
view -
In-Housing Media While Keeping a Strategic Relationship with Your Media Agency
Event Recaps October 1, 2024At an October 2024 ANA In-House Agency Day, Georgia-Pacific described how it developed a hybrid in-house media model, as well as its benefits and challenges.
view -
PepsiCo Foods' Strategy for Navigating a Content-Driven Landscape
Event Recaps September 26, 2024James Clarke from PepsiCo and Amy O'Harra from Popular Pays shared insights on how PepsiCo's in-house agency stays culturally relevant and creative in their social and influencer campaigns across multiple brands.
view -
Four Emerging Trends with a Potential for a Significant Impact on Marketers
Event Recaps September 24, 2024During a session at a September 2024 meeting of the ANA’s Marketing Futures Committee, Hudson MX, a media management and measurement platform, shared predictions for four trends that it expects could reshape marketers’ approaches to their jobs.
view -
ANA's Event Recaps: These Are the Top Recaps
Pulse August 16, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
view -
Better Together: Relationship Advice From an External Agency
Leading Edge July 30, 2024This is a hard year for the advertising industry. Budgets are smaller and more tightly scrutinized, and every dollar needs to work 10 times harder than it used to. CMOs are under more pressure and have become even more selective about their agency partners. In fact, some have decided not to have agency partners at all.
view -
Everything You Need to Know About Building an In-House Agency
Event Recaps July 18, 2024Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
view -
Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
view -
Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
view -
Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
view -
-
Building an In-House Video Production Capability: Lessons from Northwestern Mutual
Event Recaps June 6, 2024Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.
view