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Search returned: 360 document(s).
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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The Growing Prevalence of In-House Agencies, by the Numbers
Money Slides May 23, 2024The ANA shares survey data that illuminates how more and more organizations have developed in-house agencies since 2008.
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BNY Mellon’s Dynamic Rebrand
In-House Excellence Awards May 18, 2024As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
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Caterpillar Launched Storytelling Campaign for Its Employees
In-House Excellence Awards May 18, 2024Elevating engagement, driving confidence, and building brand awareness of Caterpillar employment opportunities were the three goals that went into developing a campaign focused on authentic storytelling around the priority Employee Value Proposition pillars.
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How This Food Brand Leveraged Gaming
In-House Excellence Awards May 18, 2024Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Barbie: The Movie’s Marketing Campaign
In-House Excellence Awards May 16, 2024With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, Barbie. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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A Brand Revamp for Schwab
In-House Excellence Awards May 16, 2024Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse
Event Recaps May 16, 2024DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.
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Keeping the Credit(s) In-House
Event Recaps May 16, 2024Speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Overview of the 2024 ANA In-House Agency Conference
Conference Highlights May 16, 2024In this video, get a two-minute overview of the 2024 ANA In-House Agency Conference.
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In-House, Out-House, Through the House — The New Agency Model
Conference Highlights May 16, 2024The power of “we” is the north star of DoorDash’s in-house creative studio.
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Survive and Thrive as an In-House Creative
Conference Highlights May 16, 2024In-house creative teams should have the license to be strategic risk-takers in developing and executing ideas.
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Keeping the Credit(s) In-House
Conference Highlights May 16, 2024Among the greatest joys of creating an in-house agency is the opportunity to define a culture.
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Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
Industry Insights May 15, 2024As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.
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How Lilly Marketing Studios Sourced In-House Talent Globally
Event Recaps May 15, 2024Chris Worden, associate VP of marketing operations of Lilly Marketing Studios at Eli Lilly & Co., spoke about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success.
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Q&A with Patti Cocciolo, Vice President, Global Brand Marketing, Head of The Hatch at Cisco
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Patti Cocciolo fielded questions about her in-house agency at Cisco.
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Unleashing Consumer-Led Marketing Activations
Event Recaps May 15, 2024Wolverine Worldwide VP of innovation Kate Pinkham explored the dynamics of co-locating an in-house agency, consumer insights, and trend forecasting group to inspire great creative.
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