How to Launch (Or Re-Launch) a Brand | Leading Edge | Industry Insights | All MKC Content | ANA

How to Launch (Or Re-Launch) a Brand

A brand's (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut.