Creating Agency KPIs | Industry Insights | All MKC Content | ANA

Creating Agency KPIs

Engaging and motivating agency partners more than a numbers game

We all have implemented KPIs to measure progress against our work. Agency KPIs are essential for any organization to measure its progress against predetermined agency objectives and priorities. KPIs let advertisers focus on what matters most, align relevant resources toward achieving those goals, identify areas that need improvement, and take corrective action.