3 Ways Software Is Fueling Localized Marketing at Scale | Industry Insights | All MKC Content | ANA

3 Ways Software Is Fueling Localized Marketing at Scale

Some translation experts describe the mission of translation as restoring the Tower of Babel: All the peoples of the world speaking in one tongue without cultural differences to constrain communication. Machine translation and automation appear to bring organizations closer to this reality. Plug all a company’s communications into a translation engine, and a company can speak to everyone around the world in their own language.