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Search returned: 96 document(s).
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The Power of Mover Trigger Marketing Campaigns
Partner Content January 14, 2025The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.
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Spectrum Taps into Latin Music to Drive Connects
Multicultural Excellence Awards January 6, 2025Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.
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Toyota Showcasing Local Businesses to Promote the Toyota Tundra
Multicultural Excellence Awards January 6, 2025Toyota worked with Conill to improve consideration and imagery metrics among Hispanic consumers by showcasing local small businesses across 14 cities during the Gold Cup.
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Traditional Marketing Vehicle Gets Ready to Hit the Road. Literally
Marketing News December 23, 2024Oscar Mayer is looking for new drivers for its Wienermobile — the hot dog-shaped marketing vehicle — to get behind the wheel and promote the meat company's products. The gig doubly taps into the influencer marketing sector by appealing to gen Zers who want to spark their social media career while also giving consumers a dose of nostalgia.
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adidas Shares Local Flavor with Sneakerheads
Smarties Awards September 30, 2024adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.
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Vaseline Uses UV Index Billboards to Promote New Sunscreen
Smarties Awards September 30, 2024Unilever Vietnam used a digital out-of-home campaign that demonstrated the local UV index to develop a market for Vaseline sunblock body lotion.
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United Airlines Scores Big with Local Super Bowl Ads
Event Recaps September 18, 2024United Airlines created a Super Bowl campaign to drive awareness of its new change policy that allows travelers to change their flights as many times as they’d like without incurring a fee.
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United Airlines Scores Big with Local Super Bowl Ads
Conference Highlights September 18, 2024United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.
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Event and Experiential Marketing
ASK Answers July 2, 2024What are current trends and best practices for event and experiential marketing?
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Understanding the Evolving Dynamics of Sports Fandom
Partner Content May 23, 2024How fans cheer on their teams differs from one generation to the next. But one thing that isn't changing is fans' commitment to their teams. Brands that can tap into that loyalty may find a highly receptive consumer base.
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From Mega Banks to Main Street: ICBA's Millennial Outreach
REGGIE Awards April 29, 2024Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.
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Knorr’s Reimagines the Drive-Thru as the Destination for Healthy Food
REGGIE Awards April 28, 2024Knorr partnered with H-E-B to win back shoppers who had been defaulting to fast food for the sake of convenience instead of making meals at home. With an on-premise drive-thru experience, Knorr broke down preconceptions of convenience and introduced easy, delicious, and nutritious solutions to H-E-B shoppers.
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How State Farm Connected to Customers with Bobbleheads
REGGIE Awards April 27, 2024State Farm's Bobblehead YOU! campaign, through a 30-city tour, successfully engaged with potential and existing customers, distributing over 500,000 bobbleheads and generating 121,119 qualified leads across 949 event days.
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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally
Leading Edge November 14, 2023As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.
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Dogtopia Enables Localized Digital Advertising for Franchisees
Smarties Awards July 24, 2023Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.
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Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots
Smarties Awards July 24, 2023Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.
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Seven Best Practices for Promoting Your Brand Overseas
Leading Edge June 14, 2023Pamela Ghosal, Global Head of Brand and Communications at Phrase, provided some best practices for promoting your product in foreign markets, with localization as your guiding light.
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The Fresh Market Launches the Ultimate Loyalty Experience
REGGIE Awards May 14, 2023The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.
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How MarTech Is Revolutionizing Franchise Businesses’ Localized Marketing
Leading Edge May 11, 2023In today’s digital age, consumers are more connected than ever before. They have access to a wealth of information at their fingertips and can easily compare prices and products from different businesses in a matter of seconds. This makes it far more challenging for franchise businesses to stand out from the competition.
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How This Organization Created Community Again
REGGIE Awards May 9, 2023Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.
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