Is Your Influencer Marketing Program Compliant? | Leading Edge | Industry Insights | All MKC Content | ANA

Is Your Influencer Marketing Program Compliant?

In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub.