Stop Worrying About Signal Loss and Concentrate on the Gains | Leading Edge | Industry Insights | All MKC Content | ANA

Stop Worrying About Signal Loss and Concentrate on the Gains

The latest version of the IAB’s State of Data report makes it clear that the ad world is deep into an era of signal loss. Cookie deprecation looms, yet its state regulations that will likely deliver the crippling blow to behavioral targeting as we know it.