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  • Programmatic Transparency Benchmark: December 2024 Findings Update

    Research Reports   December 12, 2024  

    The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.

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  • Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing

    Conference Highlights   November 19, 2024  

    Optimizing multicultural marketing budgets necessitates being strategic and collaborative.

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  • How to Measure Ads More Effectively in a Streaming-First Marketplace

    Knowledge Partners   October 24, 2024  

    Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.

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  • Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating

    B2B   October 23, 2024  

    A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.

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  • Is Today’s TV and Video Measurement Upfront or Unreliable?

    Knowledge Partners   October 23, 2024  

    Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.

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  • This Is Why Nonprofits Should Focus Marketing Dollars on “Movement Building”

    Podcast Clips   October 17, 2024  

    What is “movement building” and can it be the key to reshaping how nonprofits think about marketing investments? Venture Leadership Collective’s Aila Malik thinks so.

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  • TV Advertising Requires the Right Mix of Linear and Connected TV

    Trends and Technology   September 25, 2024  

    A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.

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  • ABM Account Plan Canvas 2025

    Tools   September 20, 2024  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Clients and Agencies Spend Too Much Time Talking About the Wrong Stuff

    Podcast Clips   July 29, 2024  

    Michael Farmer, author and founder of the strategic consultancy Farmer & Company says the agencies and clients communicate plenty — it’s just often about the wrong stuff.

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  • Programmatic Transparency Benchmark

    Research Reports   June 17, 2024  

    The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.

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  • A Call: Principal Media Case Studies

    Pulse   May 31, 2024  

    The ANA recently released a study titled "The Acceleration of Principal Media," which reveals that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. It features four case studies highlighting how marketers have leveraged principal media.

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  • The Best in Show Qualities of the Aflac Studio

    Conference Highlights   May 15, 2024  

    Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.

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  • The Acceleration of Principal Media

    Research Reports   May 14, 2024  

    Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.

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  • A Collaborative Approach to Modernizing a Holding Company Agreement

    Event Recaps   May 7, 2024  

    In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. Speakers explained what the process was to complete this, what was achieved, and what key lessons were learned along the way.

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  • Optimizing Your Programmatic Media Investments — SAVE BIG!

    Webinar Rewinds   April 11, 2024  

    An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

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  • Digital Asset Management (DAM) — Trends, Innovations, and the Impact of AI

    Event Recaps   April 2, 2024  

    Digital Asset Management (DAM) expert David H. Lipsey discussed the current "state of the state" in DAM and its role as a component of the content automation supply chain.

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  • Talent Strategies to Maximize Your Creative Output

    Webinar Rewinds   March 20, 2024  

    In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.

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  • Key Takeaways from Deloitte’s Creator Economy Research

    Event Recaps   March 19, 2024  

    Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the <em>The Creator Economy in 3D</em> report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.

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  • Unleashing Strategic Potential for Mid-Level Agencies

    Leading Edge   March 13, 2024  

    One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.

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  • Marketers Need a Sharper Antenna for Programmatic Advertising

    Champions of Growth Podcast   March 6, 2024  

    Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

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