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Search returned: 187 document(s).
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The Great Unbundling
Partner Content February 25, 2025As the industry becomes more omnichannel and regulatory scrutiny increases — most notably through the DOJ's antitrust trial against Google — the tradeoffs of relying on integrated platforms have become increasingly untenable and intolerable. In 2025, the longstanding conflicts of interest between buy-side and sell-side media technology will finally be resolved.
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The Transformative Role of the Creative Brief in Agency Spend Management
Partner Content January 30, 2025In an industry where every dollar matters, the synergy of process between the annual scope of work, detailed creative brief, and regular budget reconciliations offers a path to sustainable success, with benefits that drive efficiencies and better creative output.
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Workday’s Planning Process That Puts Marketing Operations at the Center
Event Recaps January 28, 2025Workday shared how it orchestrates its integrated annual planning process for more than 700 Workday marketers.
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The Hidden Costs Eating Your Ad Budget
Leading Edge January 20, 2025Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away with a fraction of the horsepower you paid for.
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Advertising Plan Checklist
Tools January 1, 2025Use this as a framework for building your annual advertising plan and budget.
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Break Even Analysis
Tools January 1, 2025A calculator to input cost & sales variables and determines break even point and profitability.
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Competitive PR and Advertising Analysis
Tools January 1, 2025A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.
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Conference Budget Template
Tools January 1, 2025Use this template to keep track of your conference costs.
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Content Marketing Budget Template
Tools January 1, 2025Use this template to set and track your content marketing budget.
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CRM System RFP Template
Tools January 1, 2025Use this tool to help you design a Request for Proposal (RFP) for a CRM System.
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Marketing Automation System RFP
Tools January 1, 2025A template to write an RFP for marketing automation software.
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Marketing Budget Template
Tools January 1, 2025Use this template to set and track your overall marketing budget.
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Marketing Communications Budget Template
Tools January 1, 2025Use this template to set and track your MarCom budget.
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Online Community Budget Template
Tools January 1, 2025This tool will help you estimate and evaluate the costs of your online community.
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Product Development Budget
Tools January 1, 2025A budget template for product development that compares with previous versions of the product.
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Project Budget Template
Tools January 1, 2025Use this template to set and track your overall project budget.
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Public Relations Budget Template
Tools January 1, 2025A budget template that details the expected costs for your PR program and generates charts.
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Sales Enablement RFP Template
Tools January 1, 2025A template to create an request for proposal (RFP) for a sales enablement system.
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Social Media Marketing Budget Template
Tools January 1, 2025Use this tool to set and track your social media budget.
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Webinar Budget Template
Tools January 1, 2025You are trying to set and track your overall webinar budget.
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