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Search returned: 249 document(s).
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
Industry Insights May 15, 2024As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.
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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.
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Growth Marketing
ASK Answers May 7, 2024How can my brand ensure it is focused correctly on growth?
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Event Recaps May 7, 2024Popeyes and ID Comms Group shared how brands can leverage Digital Control’s framework to audit media buys.
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Conference Session Videos May 7, 2024In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure
Industry Insights April 23, 2024When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.
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Leveraging AI for Publisher Revenue Enhancement
Industry Insights April 19, 2024The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.
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How Retail Media Addresses Top Brand Challenges
Event Recaps April 16, 2024Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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How Retail Media Addresses Top Brand Challenges
Conference Session Videos April 16, 2024In this video, Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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Programmatic: What Brands Need to Know
Event Recaps April 15, 2024On the basis of results from the "ANA Programmatic Media Supply Chain Transparency Study", speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Programmatic: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Marketing Attribution
ASK Answers March 26, 2024How are marketers handling attribution approaches?
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Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
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The Current State of Direct Mail Marketing
Event Recaps March 21, 2024Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.
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How Marketing Analytics Can Make an Impact on Your Organization
Event Recaps March 5, 2024Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.
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Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs
Event Recaps March 5, 2024Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.
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Better, Faster, More Profitable Decisions with Commercial Intelligence
Knowledge Partners February 9, 2024Brands must keep up with a constantly evolving environment in which change is the new normal. Heightened consumer awareness and increased regulation regarding the use of personal data has forced brands to reconsider how they collect, store, and use data. To manage this, brands have considered many options, implemented some, and seen greater or lesser success.
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How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance
Knowledge Partners February 9, 2024Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.
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The Way Top CMOs Are Overcoming Today’s Challenges
Industry Insights February 7, 2024If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.
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