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Search returned: 268 document(s).
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinar Rewinds October 23, 2024In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Measuring Media ROI with the Help of Internal Data and Analytics Teams
Event Recaps October 8, 2024Ricardo Armbrust, global media procurement director, discussed his department’s impact on Kenvue’s media strategy, as well as his relationships with data and analytics colleagues to create a detailed picture of Kenvue's media ROI.
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The Power of Data, Attribution, and Sales-Marketing Alignment
Event Recaps September 24, 2024Mike Stratta, CEO of Arcalea, discussed one of the most critical components to ABM success — the synergy between sales and marketing.
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Spearfish Marketing: Biocatch's Approach to Massive Growth
Event Recaps September 24, 2024Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).
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All-In Marketing: Orchestrating Account-Centric Growth Strategies
Event Recaps September 24, 2024Innovative strategies for account-based growth were discussed by Heather Adkins, head of industry, field, and account-based marketing growth and strategy at KPMG.
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Balanced Investment: Optimizing Revenue Growth Through Strategic Prioritization
Event Recaps September 24, 2024Key strategies for revenue growth were discussed by Kristin Thompson, marketing director at West Monroe.
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YouTube Creative Effectiveness: Three Golden Rules That Could Double ROI
Knowledge Partners September 20, 2024Ekimetrics shared insights on a study it conducted, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.
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Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?
Knowledge Partners September 20, 2024With numerous media channels vying for brands’ investment, advertisers need to measure not only how each channel performs but also how they interact to deliver outcomes. Understanding the unique reach of each channel ensures they’re not just hitting the same audience multiple times.
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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Event Recaps September 18, 2024During a session at the 2024 ANA Measurement and Analytics Conference, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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The Evolution of the Retail Media Revolution
Conference Highlights September 18, 2024Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Session Videos September 18, 2024In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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The Evolution of the Retail Media Revolution
Conference Session Videos September 18, 2024In this video, Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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Specialty Retailer Elevates Marketing ROI Using Cluster Analysis
Knowledge Partners September 17, 2024Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.
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Revolutionizing Marketing Measurement: The Power of Commercial Analytics
Event Recaps August 14, 2024Charlotte Carter from Galderma and Garrett from Analytic Partners presented their collaborative approach to implementing commercial analytics, demonstrating how this holistic measurement strategy provides a comprehensive view of business performance and drives more informed decision-making across the organization.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Maximizing In-House Resource Value: Beyond Time-to-Market Metrics
Event Recaps May 16, 2024Brittney Wacholz from Boston Scientific explored strategies for measuring and maximizing the value of in-house resources, with a focus on return-on-ad-spend (ROAS) as a key metric for resource allocation and revenue attribution.
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Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
Leading Edge May 15, 2024As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.
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