With a Potential Recession Looming, Brands Want More Data | Leading Edge | Industry Insights | All MKC Content | ANA

With a Potential Recession Looming, Brands Want More Data

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.