How and Why Brands Need to Up Their Influencer Game | Leading Edge | Industry Insights | All MKC Content | ANA

How and Why Brands Need to Up Their Influencer Game

Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving toward maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.