How the ANA’s Marketer-Led Initiative Is Progressing
The future of measurement is here: an update on the ANA CMM Initiative
The ANA’s Cross Media Measurement (CMM) Initiative has made extensive progress over the past year, entering a pivotal – and exciting – stage. In 2021, the ANA began building the framework to answer a critical marketer knowledge gap. Now, with the foundation and planning complete, the ANA’s marketer-led initiative is focused on testing, developing, and optimizing.
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